Why Study Abertay's BA (Hons) in Digital Marketing with Events Management?
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop digital marketing skills. It’s a great way to start building your career as a professional marketer and manager.
Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you even more appealing to future employers.
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.
Why study this course here:
- Sunday Times UK University of the Year 2020 for Teaching Quality.
- Guardian University Guide 2020 Top 10 in the UK for Student Satisfaction with Teaching, Course and Feedback.
- National Student Survey 2020 Top 10 UK Universities for Student Satisfaction.