Why study Digital Marketing and Business Management?
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to develop relevant marketing knowledge and business skills for the digital era.
It’s a great way to start building your career as a professional marketer and manager. You’ll cover topics such as social media marketing, brand management, market research and creative design, with a focus on solving contemporary business problems. We'll teach you about different markets, how to manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Focussed squarely on employability, in your third year you have the option to go on a relevant work placement and gain valuable industry experience.
Using our outstanding industry links, you’ll discover how businesses really operate through:
Learn how to use data to get a deep understanding of consumers and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. You’ll work on projects for organisations such as:
This degree gives you a thorough grounding in marketing and business for today’s ever-changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.