Professor Gregor White

Head of School

School School of Design and Informatics

Department Central School (DI)

Contact info

+44 (0)1382 30 8610


Gregor’s research interests are in the area of digital interactive entertainment in relation to both product development and online audience innovation. He has studied online social media consumption from demographic and aesthetic perspective and has a specific interest in collaborative and participatory design and development processes. He has held verious research roles in the university including,  Research Theme Leader for Creative Industries and Vice-Chair of the Research and Knowledge Exchange Committee. Externally he is a member of the AHRC Strategic Review College, he is Co-Director of the Creative Economy Hub for the Scottish Graduate School for Arts and Humanities, and is a Management Board member of the Scottish Informatics and Computer Science Association. 

He is currently Co-Investigator on Design Innovation for New Growth (AHRC) and has been Principal Investigator on Video Games in the Museum, an AHRC Video Games Network in partnership with the V&A Museum,  and Co-Investigator with Design in Action, an AHRC Knowledge Exchange Hub.

Previous research project leadership includes Principle investigator on the Moving Targets knowledge exchange project funded through the Scottish Funding Councils Spirit programme (SFC 2009). Moving Targets seeks to create an innovative and sustainable knowledge exchange mechanism, which fulfils the Scottish Creative Media sector's need to respond to the emerging market trends of global consumers by devising and developing new models to engage new audiences. Demand-led by industry, Moving Targets facilitates the flow of knowledge between the key researchers, producers, policy makers and consumers of Creative Media.

Gregor is also Co-Investigator on an Intellectual Property Office innovation project concerned with the creation of an open IP platform for easy access to digital media products and assets generated through development and production projects in the University.  He supervised the research and compilation of Changing Business Models in the Creative Industries: The cases of Television, Computer Games and Music, for the IPO.



Currently Gregor contributes subject expertise across a number of programmes and stages in the School of Design and Informatics and supervises PhD research in the Abertay Graduate School.

Supervised PhD Candidates

  • Lynn Parker - Designing Play Experiences: Play interventions for community and communal play.
  • ZuZanne Dominiak - Exhibiting Comics: Applying creative and technological solutions to the problems of displaying comic art in Mmuseums and visitor attractions.
  • Orion Mavradou - Playing outside the box: An investigation into videogame remix culture, economy and practices.
  • Sarah Morton - Establishing a hybrid methodology Model for co-designing behaviour change within the context of adventure Sport participation in Scotland.
  • Colin Gray - Online entrepreneurial development: A "Bite Sized" learning design model for optimum educational engagement in entrepreneurs.
  • Christopher Lowthorpe – Making It? Development methodologies, adaptability and organisational sustainability in independent games development.

Gregor also contributes to a number of educational programmes with other institutions. As a Honorary Lecturer at St Andrews University he contributes to the delivery of the M.Litt in Managing in the Creative Industries in the University’s School of Management.  He is a visiting lecturer with the European Cross Media Academy at the Danish Film School in Copenhagen, and delivers lectures and workshops as part of  the BBC Production Masters programme.

Johnson, MP. Champion. K, McHattie. L, White. G, (2016) Beyond the bottom line; Redefining the value of design in SME formation.DMI: Academic Design Management Conference, Massachusetts College of Art, Boston. USA.

Johnson. MP, White, G. Prior.,S. Galloway. D, (2016) Sharing the vision: Representing the matters for concern for design-led fledgling companies in Scotland. DMI Academic Design Management Conference, Massachusetts College of Art, Boston. USE.

Erickson, K. Mavradou, O. & White, G. (2014) Erickson, K. Mavradou, O. & White, G. The Market Impact of Fan-game Production in the UK Video Games Sector. Improving Innovation Systems, EPIP (European Policy for Intellectual Property) Annual Conference. BrusselsThe Market Impact of Fan-game Production in the UK Video Games Sector. Improving Innovation Systems, EPIP (European Policy for Intellectual Property) Annual Conference. Brussels

Hartnett, M. White, G. McMonigal, L. & McNicoll, B. (2014) The Abertay Code Bar – Unlocking Access to University-Generated Computer Games Intellectual Property. ISPIM Conference XXV, International Society for Professional Innovation Management. Dublin

Lowthorpe, C, Taylor, S.  & White, G. (2013) Stop Just Making Stuff! Listening, Co-Creation and Sustainability in Independent Game Development. Participations. International Journal of Audience and Reception Studies. Volume 10, Issue 2.

Searle, N. & White, G. (2013) Knowledge Exchange in the Digital Media Industries. Triple Helix International Conference 2013. London

Searle, N. & White, G. (2013) Business Models for the Digital Creative Economy. In Handke, C. & Towse, R.  A Handbook of the Digital Creative Economy. Edward Elgar Publishing

White, G & Searle, N. (2013) Changing Business Models for a Changing Industry. In Hotho, S. & McGregor, N. (eds) Changing the Rules of the Game. Palgrave McMillan.

MacGregor, N. White, G & Farley, P (2010) Successful Industry-Higher Education Collaboration: The Dundee Games Cluster and Abertay University. Case Study for the Council for Industry and Higher Education

Galloway, D, Dempster, E. & White, G. (2010) Prototype – Developing a Successful Model for Academic and Industrial Collaboration. CSEDU 2010 (International Conference on Computer Supported Education) Valencia, Spain

White, G. (2009) User Generated Content and the Participative Market. in Townley, B. and Beech, N. (eds) The discipline of creativity: exploring the paradox, Cambridge: Cambridge University Press (ISBN-13: 9780521518536)

White, G. (2006) 8-Bit and Beyond, Computer Games Retrospective Exhibition Catalogue for 6 Cities of Design Festival, The Lighthouse Centre for Architecture and Design

Naylor, T. White, G. & TerKeurst J. (2006) ‘Power Up’ Power relations in interactive art. Reflections of Creativity Conference. University of Dundee.

White, G (2003) The Extended Logic of the Interactive Performance Space. San Francisco Performative Cinema Symposium. 


More Information


2016 AHRC Follow-On. Design Innovation for New Growth

2015 AHRC ARC Studentship

2014 AHRC Creative Economy Showcase Grant

2014 AHRC Video Games Research Network Grant

2013 ESRC Student Placement Award

2012 Intellectual Property Office Fast Forward Award

2012 Creative Scotland Innovation Fund - Creative Scotland

2012 ESRC Collaborative Research Studentship

2010 Moving Targets - Scottish Funding Council

2010 European Cross Media Academy – Media II

2008 Capacity Building Award -  ESRC (Collaborative bid)

2007 BBC Prototype – Scottish Enterprise /BBC Scotland/UAD

2005 Knowledge Transfer Partnership Visual Science Ltd - Department of Trade and Industry


2016 - Player. Perth Museums and Art Gallery


2015 - Expert Witness - Scottish Affairs Committee. Creative Industries in Scotland 


2014 - Game Masters. National Museum of Scotland. Edinburgh


2014 - Video Games in the Museum. AHRC Creative Economy Showcase. London


2014 - Expert Witness - Scottish Economy, Energy and Tourism Committee. Creative Industries Enquiry


2013 - The Space Race; Multidisciplinary Learning Environments. Transfuser Conference. RSA London


2013 - AHRC European Video Games Workshop


2013 - Japanese Games Education and Culture, Tokyo University


2013 - Creative Collaborations Conference, Edinburgh


2012 - Designing Games for TV IP BBC Production Master Workshop. BBC Salford

2012 - Dare + Pop-Up Incubator

2011 - Designing Games for TV IP BBC Production Master Workshop. BBC Scotland PQ

2010 - Where TV meets Games. BBC Production Master Workshop. BBC Scotland PQ

2010 - Moving Targets Knowledge Exchange for the Digital Media Industries.

2009 - Prototype: Promoting Innovation and Professional Skills through Collaboration and Reciprocated Learning, Media Education Summit. LJMU.

2009 - ’Scottish Centre for Excellence in Computer Games Education’. Develop Conference.

2008 - Teaching and Learning in Collaborative Spaces. Games:EDU North

2008 - GoNorth Festival, GoNorth TV. Streaming video and social network. Production and web delivery.

2007 - BSKyB. SkySpace, Online MMO/Social network development.

2007 - BBC Prototype Project

2007 - ‘User Generated Content and the Participative Market’ AHRC ‘Infinite Variety’ Workshop, Institute for Capitalising on Creativity St Andrews University

2006 - ‘Power Up’ Power relations in interactive art. Reflections of Creativity Conference. University of Dundee.

2003 - The Extended Logic of the Interactive Performance Space. San Francisco Performance Cinema Symposium


2018 - STV News interview. Abertay/Perfect World Agreement

2018 - The Scotsman interview.

2018 - The Sunday Herald interview.

2017 - Scottish Government Cultural Policy Consultation Theme Leader.

2017 - Innovation in the Creative Industries: The role of Higher Education. Edinburgh University

2016 - UKIE Games Roundtable

2015 - The Gadget Show, Channel 5

2015 - Lunchtime News, BBC Radio Scotland

2015 - Edge Magazine Interview

2015 - Public Lecture, National Musem of Scotland

2015 - Good Morning Scotland Interview, BBC Radio Scotland

2014 - Edge Online Interview

2014 - The VG247 Online Debate

2013 - Video Games in the Museum

2013 - Edge Magazine Class of PS4

2012 - STV Interview. Dare to Be Digital

2011 - Dundee Arts Café How Audiences Influence the Design of Online Media

2010 - Games tools for Teens, Dare ProtoPlay

2007 - 6 Cities Design Festival ‘8-Bit An Beyond’ Computer Games Retrospective

2007 - Commercialising Learning Spaces, Digital Dundee Conference.

2006 - Our Dynamic Earth ‘Journey through the Centre of the Earth’ Animation Production

2004 - ‘GigaJig’ Combined Actual/ Virtual Performance and Website. Dundee Rep Theatre

Meet the rest of the team

Mr Laurie O'Donnell

Mr Laurie O'Donnell

Central School (DI) | Development Director

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Professor Gregor White

Professor Gregor White

Central School (DI) | Head of School

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