The key modules students will study are as follows:
Year 1 - Understanding the Customer, Marketing
Year 2 - Digital & Social Media, Creativity, Innovation & Marketing
Year 3 - Brand Management, Communications & Creative Design
Year 4 - Strategic Marketing, Customer Relationship Marketing
The emphasis in Years 1 and 2 is on the development of knowledge and understanding of core concepts in marketing and business.
In Year 3, focus is on the management challenges in marketing and other business areas.
In Year 4, emphasis is on the issues directly related to aspects relating to the management of marketing strategy, and activity in complex organisations in the context of global competition. Students will develop their specialist knowledge and understanding of marketing in the form of a dissertation.
Students will have a practical experience with the marketing team, who bring their innovative teaching and industry engagement to the classroom.
For more information on the course content, download the programme information - BA with Honours in Marketing and Business
How you learn and are assessed
In Years 1 and 2, lectures will help students develop their knowledge of marketing and business, and their understanding of how the real world of business operates.
In years 3 and 4 students receive more opportunities to develop their own interests within subject areas. They will develop the skills of independent research and problem solving, needed to deal with a whole range of issues facing today's managers.
A variety of assessment methods are used on this course, including portfolios, commercial reports and pitches, class tests, exams, courseworks and presentations. The Honours level marketing dissertation gives a further opportunity to develop graduate attributes.
Examinations are one type of assessment used on the programme, they constitute approximately 50% of all modular assessments.