I am Lecturer in Marketing in the Division of Accounting, Business and Management at Abertay University since December 2018.
Previous to Abertay, I earned my PhD and taught Marketing at University of East London in London. In my previous career, I was a marketing consultant and project co-ordinator within the advertising industry.
My research interests include consumer behaviour, consumerism, social/digital media, brand communities and brand relationships.
I teach four modules at Abertay:
I have also taught MKT101: Understanding the Customer.
MKT101 - Understanding the Customer
MKT102 - Marketing
MKT202 - Digital and Social Media Marketing
MKT401 - Strategic Marketing
MKT402 - Customer Relationship Management
Member of Chartered Institute of Marketing, British Academy of Management and Academy of Marketing
Main Facilitator and Speaker at British Academy of Management Workshop - 'Teaching Research Methods to International Students' held at Abertay University on April 4, 2019.