Dr Kathy-Ann Fletcher

Lecturer

School School of Business, Law and Social Sciences

Department Division of Accounting Business and Management

Contact info

+44 (0)1382 30 8499

Biography

I am Lecturer in Marketing in the Division of Accounting, Business and Management at Abertay University since December 2018. 

Previous to Abertay, I earned my PhD and taught Marketing at University of East London in London. In my previous career, I was a marketing consultant and project co-ordinator within the advertising industry. 

My research interests include consumer behaviour, consumerism, social/digital media, brand communities and brand relationships. 

Teaching

I teach four modules at Abertay:

  • MKT102: Marketing
  • MKT202: Digital and Social Media Marketing
  • MKT401: Strategic Marketing
  • MKT402: Customer Relationship Management

I have also taught MKT101: Understanding the Customer.

Meet the rest of the team

Professor Reza Kouhy

Professor Reza Kouhy

Division of Accounting Business and Management | Chair of Energy and Environmental Accounting

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Dr Andreea Oniga

Dr Andreea Oniga

Division of Accounting Business and Management | Lecturer

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