Dr Kathy-Ann Fletcher

Lecturer

School School of Business, Law and Social Sciences

Department Division of Accounting Business and Management

Contact info

+44 (0)1382 30 8499

Biography

I am Lecturer in Marketing in the Division of Accounting, Business and Management at Abertay University since December 2018. 

Previous to Abertay, I earned my PhD and taught Marketing at University of East London in London. In my previous career, I was a marketing consultant and project co-ordinator within the advertising industry. 

My research interests include consumer behaviour, consumerism, social/digital media, brand communities and brand relationships. 

Teaching

I teach four modules at Abertay:

  • MKT102: Marketing
  • MKT202: Digital and Social Media Marketing
  • MKT401: Strategic Marketing
  • MKT402: Customer Relationship Management

I have also taught MKT101: Understanding the Customer.

MKT101 - Understanding the Customer

MKT102 - Marketing

MKT202 - Digital and Social Media Marketing

MKT401 - Strategic Marketing

MKT402 - Customer Relationship Management

  • Social Media Brand Communities
  • Consumer Identity
  • Consumerism
  • Digital Consumer Behaviour

More Information

Esteem

Member of Chartered Institute of Marketing, British Academy of Management and Academy of Marketing

Outreach

Main Facilitator and Speaker at British Academy of Management Workshop - 'Teaching Research Methods to International Students' held at Abertay University on April 4, 2019.

Meet the rest of the team

Mrs Shona Grogan

Mrs Shona Grogan

Division of Accounting Business and Management | Lecturer

View profile

Mr Peter Morrison

Mr Peter Morrison

Division of Accounting Business and Management | Lecturer

View profile