Why study Marketing?
Launch your career as a professional marketer and manager, ready to excel in the workplace. Become a confident, agile, innovative and reflective marketing professional who is equipped to lead in digital-first environments.
Every organisation needs a marketing team
Every organisation needs marketing - from personal brands to political enterprises. Our flexible approach means you can discover what kind of areas you want to work in while you study. The course is based on a human-centred approach to marketing, helping you understand people, their needs, behaviours and motivations.
Get thoroughly prepared for the workplace
Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategies.
The course covers emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll be fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management. You'll become an adaptable and innovative marketing professional - capable of thriving in any sector.
Become a confident, adaptable and innovative marketing professional
You'll be empowered to design, execute, and evaluate effective marketing strategies and campaigns. Employability is embedded throughout: you’ll produce a portfolio of authentic campaigns and projects you can add to your CV and professional profiles.
Work placement & study abroad options
There's an option to go on a work placement and gain valuable industry experience, plus you can choose to study overseas.
Discover how businesses really operate
Through our outstanding industry links, you'll discover how businesses really operate with expert guest speakers, live briefs, work placements, campaign pitches and simulations.
Prepare for an impressive marketing career
You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to thrive on all kinds of marketing challenges.
We aim to make you a highly effective marketer and prepare you for an impressive career, whether you work as an employee, contractor or entrepreneur.
'What you put into your academic journey, you get out double in return...Abertay is not just a degree, it is the first step into your future.'
Marc Lees, Marketing & Business Graduate
Scotland's Top Modern University for Student Satisfaction
Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it:
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Scotland's Top Modern University for Student Satisfaction - National Student Survey 2024 and The Complete University Guide 2025.
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UK Top 10 for Student Experience - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.
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Top Scottish Modern University - National Student Survey 2023 and 2024.