Learn to design and interrogate AI systems with a clear understanding of human behaviour. With the dependence on digital automation and remote working greater than ever, there is a huge demand for professionals with skills in Artificial Intelligence (AI) and User Experience (UX).
We are the first UK university to offer a Master's degree bringing together AI, UX Research and Applied Psychology. As well as gaining a thorough understanding of Data and AI techniques, you'll explore theoretical concepts with practical applications.
We teach you how to:
Using data and AI to acquire deeper insights into human behaviour and psychology, you'll also focus on the ethical responsibilities of developing AI applications.
This course has a practical focus, and features projects and group work as well as work placements where possible.
When you graduate, you’ll have a solid grounding in Data and AI techniques along with specialist knowledge and skills in Psychology and UX. Our aim is to create the next generation of AI talent, who recognise the role of human behaviour in technology use. Both the UK and Scottish Governments have urgently called for an increase in Data and AI skills, and the need for talented AI professionals at all levels is growing every year.
To apply you’ll need scripting expertise and an undergraduate degree in Engineering, Computing, Game Design and Development, Physical, Natural, Life or Biological sciences.
Don't forget to check the Scholarships section below. The Data Lab, Scotland's Innovation Centre for Data and AI, have four full-time scholarships covering the course fees for this MSc for 2022-23.
Applicants should have a minimum of a lower second-class (2:2) honours degree in either Design, Engineering, Computing, Physical, Natural, Life or Biological sciences. The course is designed for students with some experience of scripting.
Applicants who did not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
Full-time on campus students will complete the degree in one year: The academic year consists of three terms with the Master's project module completed in term 3.
Part-time on campus students will complete the degree in two years: Year 1 consist of two terms, and Year 2 of three terms with the Master's project module completed in the final term.
The Master’s project is an independent research project under guidance of supervisors.
Most modules will be assessed through practice-based coursework. This includes project work and student-led presentations as well as workplace-simulation group projects. Some modules use a mixture of coursework and formal examination.
AI and UX: Strongly practice-based, making use of assessment by project and professional discussions.
Data science: Lab-based practicals and workplace simulation group project.
Psychology modules: Assessed through project-based work, with emphasis on research design and analyses.
Lectures may be used to present key concepts, theories and techniques. Tutorials and laboratory-based activities increase your understanding of the subject and develop your competence and confidence in technological and theoretical work.
Throughout your course, you’ll be required to actively participate in group work, discussions, seminars, and private study.
The taught course will be assessed using a combination of written coursework, presentations, examinations and portfolios, with a written dissertation at MSc level.
An introduction to data science and the typical data life cycle. You will gain the fundamental understanding and knowledge of the tools underpinning data science in light of rapid technological changes. Discover real-world problems and challenges involving the use of data in industry, science, and the public sector.
We will give you the knowledge and skills to investigate UX in the context of human-centred data science. You will design a data-driven experiment to investigate human behaviours and understand the process of selecting and capturing pertinent data to answer specific questions.
Learn how psychology works as a science and participate in experiments that deepen your understanding. You will develop a critical understanding of the major topics, empirical research, theoretical and formal approaches in human psychology and how these apply to the development of AI.
Gain AI specialist knowledge and skills so you can develop user-facing solutions that demonstrate your understanding of human behaviours. You will develop a user-facing AI solution, by evaluating and selecting the optimal ML/AI technique.
This helps to consolidate your knowledge of applied analytics so you can analyse human behaviours and UX, based on case studies. These case studies will highlight the limitations of the state of the art, or novel use of the latest theories and technologies.
You will gain a critical and comprehensive understanding of the main factors that create diversity in human behaviour and how this diversity is studied. This includes evaluating the main theoretical approaches to human development and individual differences. Assess how biology and the environment shape the development of human behaviour.
Select, plan, conduct and write up a research-based investigation for the Masters Project. The project will include the selection of appropriate research and experimental methods, the collection and analysis of data/information and the evaluation and communication of findings. The result is a solution appropriate to the project aims and a dissertation.
Please provide certified proof of your English language level. Our accredited International English Foundation Course can help. To further enhance your academic English, Intensive English for Academic Purposes can help you achieve your potential.
The course fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying. Visit the links below and scroll down to find the Postgraduate section.
Find out about grants, bursaries, maintenance loans and living costs in our postgraduate taught fees and funding section.
This £1,000 award is open to all prospective new postgraduate students from England, Wales and Northern Ireland.
This £3,000 award is open to all prospective new international postgraduate students at Abertay University.
A fully funded fee scholarship available for prospective students applying for the Applied Artificial Intelligence & User Experience MSc.
You will graduate with a thorough knowledge of Data & AI and Applied Psychology & UX.
The need for Artificial Intelligence professionals is increasing every year, as shown on IT Jobs Watch (UK). Skilled Junior level professionals in the UX field are both highly paid and in demand.
This means you can work in a variety of roles, exploring AI solutions for end users and/or using Data & AI to understand human behaviour. Potential jobs include UI Designer, AI Architect, Data Scientist or Machine Learning Software Engineer. You could choose to continue your studies and become an AI Researcher.
Our commitment to excellence in the tech sector translates into a first-rate learning environment for our students.
The ETC is a research complex. It contains our 5G Pilot core for next-generation technology research in cybersecurity and AI-backed data-driven game experiences. There are four interconnected labs:
Our Graduate School is a dedicated facility providing support, training and professional development opportunities to our vibrant postgraduate community. Specially designed to promote integration and inculcation of interdisciplinary working in our next generation of researchers, postgraduates study and learn together at Abertay – from Environmental Management to Law, Psychology, Bioscience, Economics and Business, Cybersecurity and Computer Games Development.
When you join us as a postgraduate student or researcher, you’ll be joining a community of creative likeminded scholars and will automatically be provided with access to our dedicated study and social spaces – a forum in which you can meet, work and learn with other researchers and postgraduates from across the University.
You’ll benefit from training and professional development opportunities, as well as support with funding applications, placement opportunities, teaching support, public engagement and outreach activity.
The 'Making the Most of Masters' project provides opportunities for master’s students to undertake work based projects, enhancing your employability at the same time as studying for your master’s degree.
Working with external organisations and employers, the projects are an integral part of your academic programme, and address real needs within an organisation, meaning you’ll have the opportunity to add valuable experience to your CV.
Abertay is conveniently located on a city centre campus, with all of its buildings within a quarter of a mile of each other. Shops, recreational facilities and the main bus and train stations are a short walk away.
We're proud of our students and graduates, and we believe there's no better place to study if you're looking for a degree that helps you stand out as an exceptional candidate in an increasingly competitive job market.
Dundee is a city of contrasts. It's vibrant and cosmopolitan, but also friendly, compact and affordable. The first UK city to be awarded UNESCO City of Design status, Dundee has a rich history of innovation and creativity, and, in recent years, has become a hub for the digital industries.