Learn to design and interrogate AI systems with a clear understanding of human behaviour. As more organisations automate and move services online, there’s growing demand for people who understand both Artificial Intelligence (AI) and User Experience (UX).
We’re the first UK university to offer an MSc that brings together AI, UX research and applied psychology in one programme. Alongside a thorough grounding in data and AI techniques, you’ll explore theoretical concepts and test them in practice.
You’ll learn how to:
Apply psychology and AI principles when you design and evaluate systems.
Enrich AI solutions through robust UX research and interaction design.
Use data, AI and applied psychology to inform and iterate prototypes.
You’ll also examine the ethical responsibilities that come with developing AI applications, and what “responsible” human-centred AI looks like in real products and services.
This MSc is deliberately practical, with projects, group work and – where possible – work placements, so you graduate with a portfolio of evidence as well as a degree.
When you graduate, you’ll have a solid grounding in Data and AI techniques along with specialist knowledge and skills in Psychology and UX. Our aim is to create the next generation of AI talent, who recognise the role of human behaviour in technology use. Both the UK and Scottish Governments have urgently called for an increase in Data and AI skills, and the need for talented AI professionals at all levels is growing every year.
Check out Keeley and Veronika's stories - both graduated from the MSc Applied AI and UX in 2023 and were recipients of the DataLab Scholarship.
Full-time on-campus students complete the degree in one year (three terms, with the Master’s project in term 3). Part-time students normally study over two years (two terms in year one, three in year two, with the project in the final term).
The Master’s project is an independent research project under guidance of supervisors.
Across the programme you’ll typically:
Build foundations in AI, data science, UX and applied psychology – learning core methods, tools and frameworks.
Go deeper into advanced topics such as machine learning, human–AI interaction and experimental design, working on team-based projects.
Complete an independent Master’s project, often linked to an industry or research partner, where you apply what you’ve learned to a substantial AI/UX problem.
Full details of individual modules are listed in the Modules tab.
Most modules are assessed through practice-based coursework – project work, student-led presentations and workplace-simulation group projects. Some modules use a mixture of coursework and formal examination.
AI and UX: Strongly practice-based, making use of assessment by project and professional discussions.
Data science: Lab-based practicals and workplace simulation group project.
Psychology modules: Assessed through project-based work, with emphasis on research design and analyses.
Lectures introduce key concepts, theories and techniques. Tutorials and lab sessions deepen your understanding and build confidence with tools and methods. Throughout the course you’ll be expected to contribute actively to group work, discussions, seminars and independent study.
The taught course will be assessed using a combination of written coursework, presentations, examinations and portfolios, with a written dissertation at MSc level.
Choosing the right master’s is about both fit and eligibility.
We normally look for at least a 2:2 honours degree in a relevant subject. We’ll also consider applicants from other backgrounds who can demonstrate strong quantitative or technical skills and a clear interest in AI, data and user experience, and we may take relevant professional experience in areas such as software development, UX, data analysis or related fields into account.
Use the UK and International entry tabs to check the qualifications we accept, then use your application to tell us about any coding, UX or digital projects you’ve undertaken and any relevant work experience.
Applicants should have a minimum of a lower second-class (2:2) honours degree in Anatomy & Physiology, Biology and Biological Sciences, Chemistry, Computing, Engineering, Game Design, Maths, Physics or Psychology (i.e. Physical, Natural, Life, Biological or Psychological Sciences). The course is designed for students with some experience of scripting.
Applicants who did not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
We accept a wide range of qualifications from applicants around the world. Please select your country from the list below to view Postgraduate entry requirements. If your qualification is not listed, please contact admissions@abertay.ac.uk
Applicants who do not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.
Please see English Language Requirements for the full list of accepted qualifications and further details.
For more information on the application process, tuition fees and scholarships, studying in Scotland, and to contact our International Team, please visit our International Students page.
Applicants will typically require a minimum Diplomë e Nivelit të Pare/Bachelor degree score of 7.5 in a subject related to their chosen course.
Applicants will typically require a minimum Specialist/Bachelor degree score of 70% or 3.0 in a subject related to their chosen course.
Applicants will typically require a minimum Bachelor degree / Fachhochschuldiplom / Diplom (FH) score of 3.0 (on the 5-point scale) in a subject related to their chosen course.
Applicants will typically require a minimum Bakalavr/Diplomu score of 70% in a subject related to their chosen course.
Bachelors Degree of 4 years or more with a minimum score of 60% or 2.6 GPA (on a four point scale). Degree must have been awarded from the following institutions (including affiliated colleges):
Or a Bachelor of Science in Egineering with a minimum score of 55% or 2.2 GPA (on a four point scale), awarded by Institution of Engineers, Bangladesh (IEB) or awarded 2012 onwards by a private university and accredited by IEB with independent research as part of the course.
Applicants will typically require a Specialist degree or Master's degree with a minimum score of 7 in a subject related to their chosen course.
Applicants will typically require a Licentiaat / Licencié with a minimum score of 12 or 60% in a subject related to their chosen course.
Applicants will typically require a minimum Licenciado/Título score of 65% in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree (5-6 years) with a minimum score of 70%, or a Master's degree with a minimum score of 60%, in a subject related to their chosen course.
Applicants studying a Titulo de Licenciado, Titulo de Bacharel or Titulo de (subject area) will be required to pass with 6.0 (on a 10 point scale), in a related subject where required.
Applicants will typically require a Bachelor degree with a minimum score of 4.0 (out of 6) in a subject related to their chosen course.
Applicants will typically require a Master's degree with a minimum score of C+, 65% or 2.5 (on a 4-point scale) in a subject related to their chosen course.
Applicants wil typically require one of: a 4-year Bachelor Degree/Licence; Diplome d’Etudues Supérieures de Commerce; Diplôme d'Ingénieur; Maîtrise / Master sans thèse; with a minimum score of 11, or a GPA of 2.7 (on a 4-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor degree/Baccalauréat with a minimum score of 2.5 (4-point scale), 62% or C+ average in a subject related to their chosen course.
Qualification: PG Diplome d’Etudes Approfondies / PG Diplome d’Etudes Superiures Specialisees / PG Matrise with Independent Research/Project
Applicants will typically be required to pass the PG Diplome d’Etudes with a minimum of 13 (on the 20 point scale) in a relevant subject.
20 Point Scale:
1st Classification: 17
2:1 Classification: 15
2:2 Classification: 13
Applicants who do not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
Applicants will typically be required to pass the Grado de Licenciado in the essential subject with a 5.5 GPA (7-point scale).
Applicants will typically require a Bachelor's degree with a minimum 70% in a subject related to their chosen course.
Applicants will typically require a Licenciado/Título/Maestro with a minimum GPA of 3.0 in a subject related to their chosen course.
Applicants will typically require a Baccalaureus / Baccalaurea or Diploma - Visoko obrazovanje (4-6 years) with a minimum GPA of 3.0 in a subject related to their chosen course.
Applicants will typically require a Título de Licenciado/ Arquitecto/ Doctor/Ingeniero/Máster with a minimum GPA of 3.5 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum score of 6.0 in a subject related to their chosen course.
Applicants will typically require a Bakalář degree with a minimum score of 2.0 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree / Candidatus Philosophiae / Professionsbachelor with a minimum score of 7 in a subject related to their chosen course.
Applicants will typically require a Título de Licenciado or Título with a minimum score of 70% in a subject related to their chosen course.
Applicants will typically require a Bachelor degree (from a university) with a minimum GPA of 65% in a subject related to their chosen course.
Applicants will typically require a Licenciado, Título or Título de Maestro/Maestria with a minimum score of 6.5 in a subject related to their chosen course.
Applicants will typically require a Bakalaurusekraad (Bachelor degree) or Rakenduskõrgharidusõppe Diplom (Professional Higher Education Diploma) with a minimum score of 3 in a subject related to their chosen course.
Applicants from an Ethiopian university will typically require a Master's degree with a minimum score of 2.75 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree / Kandidaatti / Kandidat with a minimum score of 1 (4-point scale) or 2.5 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Diplôme d'Ingénieur / Licence / Grade de Licence / Licence Professionnelle / Grade de Licence Professionnelle with a minimum score of 12 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree or Specialist degree with a minimum score of 70% in a subject related to their chosen course.
Applicants will typically require a Bachelor or Fachhochschuldiplom / Diplom (FH) with a score of 3.5 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree with a minimum GPA of 2.5 (4-point scale), or 50% in a subject related to their chosen course.
Applicants will typically require a Ptychio (AEA or TEI) degree with a minimum GPA of 6.0 in a subject related to their chosen course.
Applicants will typically require a Graduate Diploma or Master’s degree with a minimum GPA of 3.0 (4-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor Degree (Honours) with a minimum GPA of 2.6 or Lower Second Class (2:2) in a subject related to their chosen course.
Applicants will typically require a Alapfokozat (Bachelor degree) or Egyetemi Oklevél (University Diploma) with a minimum GPA of 3.0 in a subject related to their chosen course.
Applicants will typically require a Baccalaureus / Bakkalárpróf with a minimum GPA of 6.0 in a subject related to their chosen course.
Bachelor of Arts / Science / Commerce (with Independent Research)
Applicants will typically be required to complete a Bachelor of Arts / Science / Commerce with an average pass of 55-60% or 5.5-6.0 GPA (on the 10 point scale) if Independent Research is included.
Bachelor of Arts / Science / Commerce (NO Independent Research)
Applicants will typically be required to complete a Bachelor of Arts / Science / Commerce with an average pass of 65-70% or 6.5-6.9 GPA (on the 10 point scale) if Independent Research is NOT included.
Bachelor Degree in Professional Subject*
Applicants will typically be required to complete a Bachelor Degree in a Professional Subject with an average pass of 55-60% or 5.5-6.0 GPA (on the 10 point scale).
*Professional subjects include: Agriculture, Architecture, Business Administration, Business Management, Business Studies, Computer Applications, Engineering, Homoeopathic Medicine and Surgery, Law, Nursing, Pharmacy, Physiotherapy and Technology.
Applicants who do not cover the appropriate subjects during their degree will be considered if they have relevant industry experience.
Applicants will typically require a Bachelor Degree Sarjana I (S1) with a minimum GPA of 2.5 in a subject related to their chosen course.
Applicants will typically require a Bachelor Degree with a minimum score of 13 in a subject related to their chosen course.
Applicants will typically require a Master's degree with a minimum GPA of 65% in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a 2.2 in a subject related to their chosen course.
Applicants will typically require a Diploma Accademico di Primo Livello, Diploma de Mediatore Linguistico, Laurea, or Licenza de Accademia de Belle Arti with a minimum score of 94 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree with a minimum GPA of 55%, 2.0, or grade C in a subject related to their chosen course.
Applicants will typically require a Bachelor degree or Advanced Diploma with a minimum GPA of 60% or 2.2 (4-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor degree with a minimum GPA of 65% or 2.5 (4-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor degree/ Bakalavr or Specialist Diploma with a minimum GPA of 70%, 2.3 (4-point scale), or 3.6 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor degree with a minimum GPA percentage of 50% in a subject related to their chosen course.
Applicants will typically require a Bachelor degree with a minimum GPA of 2.6 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree or Specialist Diploma with a minimum GPA of 3.6 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bakalaura Diploms with a minimum score of 6 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree/Licence with a minimum GPA of 2.8 (4-point scale), score of 12 (French 20-point scale), or 70% in a subject related to their chosen course.
Applicants will typically require a Bakalauro Diplomas with a minimum overall score of 7 in a subject related to their chosen course.
Applicants will typically require a Bachelor (Honours) degree with a minimum overall score of 14 in a subject related to their chosen course.
Applicants will typically be require a Master's degree with a minimum GPA of 2.4 (4-point scale), 4.5 (6-point scale) or 50% in a subject related to their chosen course. Applicants with a professional Bachelor's degree may be considered, though this must be in a related subject area.
Applicants will typically require a Bachelor degree with a minimum GPA of 2.5 in a subject related to their chosen course.
Applicants will typically require a Bachelor (Honours) degree with a minimum score of 55% (lower second classification) in a subject related to their chosen course.
Applicants studying a Titulo de Licenciado or Titulo Profesional de (subject area) will be required to pass with 7.0 (on a 10 point scale).
Applicants will typically require a Diploma de Licenta (Bachelor degree) or Diploma de Magistru (Master's degree) with a minimum score of 8.0 in a subject related to their chosen course.
Applicants will typically require a Grau de Licenciado/a with a minimum score of 14, or Grau de Maestre with a minimum score of 12 in a subject related to their chosen course.
Applicants will typically require a Bachelor Honours degree / Professional Bachelor degree (competed after 2009) or Master's degree with a minimum score of 60% or grade C in a subject related to their chosen course.
Applicants will require either:
Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications and references.
Applicants will typically require a Bachelor degree with a minimum grade of 6 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.5 or 50% in a subject related to their chosen course.
Applicants will typically require a Bachelorgrad (Bachelor degree) or a Candidatus/a Magisterii with a minimum overall grade C in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.3 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree (4-5 years) with a minimum GPA of 2.6 or 60% in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.0 or 70% in a subject related to their chosen course.
Applicants will typically require a Grado Académico de Bachiller or Título de Licenciado / Título (Profesional) with a minimum score of 12 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree from a well-ranked university with a minimum GPA of 2.0 (5-point scale), 2.5 (4-point scale), or 82% in a subject related to their chosen course.
Applicants will typically require a Licencjat / Inżynier with a minimum score of 4 in a subject related to their chosen course.
Applicants will typically require a Licenciado with a minimum score of 14 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.7 in a subject related to their chosen course.
Applicants will typically require a Diplomă de Licenţă (Bachelor degree) with a minimum score of 7 in a subject related to their chosen course.
Applicants will typically require a Bachelor degree (Honours) with a minimum score of 12/20 or 60% in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.75 (4-point scale), 3.25 (5-point scale), or 73% in a subject related to their chosen course.
Applicants will typically require a Diplomirani (Bachelor's degree) with a minimum GPA of 7 in a subject related to their chosen course.
Applicants will typically require a Bachelor (Honours) degree with a minimum GPA of 2.7 (4-point scale) or 3.5 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bakalár (Bachelor's degree) with a minimum GPA of 2.0 (4-point scale) or 72% in a subject related to their chosen course.
Applicants will typically require a Diploma o pridobljeni univerzitetni izobrazbi (University Degree) with a minimum GPA of 7.0 in a subject related to their chosen course.
Applicants will typically require a Bachelor (Honours) degree or Professional Bachelor degree with a minimum score of 60% in a subject related to their chosen course.
Applicants will typically require a Título Universitario Oficial de Graduado / Título Universitario Oficial de Licenciado with a minimum GPA of 6.0 (10-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree (Special or Honours) at 2:1 classification or 3.3 GPA minimum in a related field.
Applicants will also be required to have undertaken Independent Research.
Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references.
Applicants will typically require a Bachelor (Honours) degree with a minimum score of 60% in a subject related to their chosen course.
Applicants will typically require a good Bachelor's degree / Kandidatexamen / Yrkesexamen with a majority of credits at G in a subject related to their chosen course.
Applicants will typically require a Diploma/Bachelor's degree with a minimum GPA of 4.0 (6-point scale), 6.0 (10-point scale), or 3.0 (reverse 5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 60-70% in a subject related to their chosen course.
Applicants will typically require a Specialist Diploma or Master's degree with a minimum GPA of 3.8 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 50% in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.6 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.5 (4-point scale) or 65% in a subject related to their chosen course.
Applicants will typically require a Yokary bilim Hakynda Sahadatnama (Diploma of HE) with a minimum GPA of 4.0 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 3.0 in a subject related to their chosen course.
Applicants will typically require a Specialist degree or Master's degree with a minimum GPA of 2.5 (4-point scale) or 4.0 (5-point scale) in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.6 in a subject related to their chosen course.
Applicants will typically require a Bachelor's degree with a minimum GPA of 2.7 in a subject related to their chosen course.
Applicants will typically require a Diplomi (Specialist Diploma) with a minimum GPA of 70% in a subject related to their chosen course.
Applicants will typically require a Master's degree with a minimum GPA of 56%, or grade C+ in a subject related to their chosen course.
Applicants will typically require a Bachelor Honours degree with a minimum GPA of 60% in a subject related to their chosen course.
Please note: this course will run over 16 months full-time and 28 months part-time if you begin your studies in January.
Postgraduate study is a significant investment, so it’s important to understand the full picture.
The tuition fees you’ll pay and the funding available depend on factors such as your nationality, location, personal circumstances and the course you’re studying. If you’re studying a postgraduate taught (PGT) degree, your fee status will be classed as one of the following:
Scotland
England, Wales, Northern Ireland, and the Republic of Ireland
International
Your fee status is typically based on the country where you’ve lived on a regular, non-temporary basis for the three years prior to the start of your course.
We’ll confirm your tuition fees once you’ve applied.
International includes applicants from EU countries who do not hold Pre-Settled or Settled Status in the UK. (Students from the Republic of Ireland are not included.)
|
Fee Status |
2025/26 |
2026/27 |
|
£7,900 |
£7,900* |
|
|
£10,400 |
£10,400* |
|
|
£17,000 |
£19,950** |
*Tuition fees for 2026/27 are still under review and may be subject to change.
**Eligible international students will automatically receive a scholarship worth between £3,000-£7,000 over the duration of their course.
Find out about grants, bursaries, maintenance loans and living costs in our postgraduate taught fees and funding section.
This £1,000 award is open to all prospective new postgraduate students from England, Wales and Northern Ireland.
A fully funded fee scholarship available for those applying for the Applied Artificial Intelligence & User Experience MSc, and the MSc Fintech.
An award of up to £3,000 per year for up to a maximum of four years, for prospective new international undergraduate and postgraduate taught students.
Learn more about Abertay's English language requirements, as well as visa information.
Explore English language requirements for entry to Abertay University.
All the information you need about visa requirements for studying here at Abertay University.