Purpose | Abertay University

Purpose

Purpose

Our new strategic plan, approved in December 2014 following consultation with staff and students, sets out our ambitions and priorities for the next 5 years. It describes what sort of university we are, and will guide us as we develop as an institution.

Download our strategic plan as a PDF: Strategic Plan 2015-2020.

Our Purpose

  • To offer transformational opportunities to everyone who has the ability to benefit from Abertay‚Äôs approach to university education.
  • To inspire and enable our students, staff and graduates to achieve their full potential.
  • To use our knowledge and expertise to have a positive impact on the world around us.

We will do this by

  • Choosing our own path, being different if it means we can serve our students, staff, partners, and wider community better.
  • Developing new ways to open up study at Abertay by providing a range of routes to an Abertay degree.
  • Providing a broad, flexible, responsive and relevant curriculum to prepare students with the knowledge and skills to be successful in the world beyond Abertay.
  • Working in partnership with our students, encouraging greater involvement in shaping our policies and practice
  • Aligning our teaching, research, innovation and knowledge exchange activity to local and national priorities.
  • Encouraging our staff to use their knowledge and expertise to solve real-world problems.
  • Investing in high quality infrastructure to provide an environment which will support and inspire our students and staff.
  • Developing and sustaining an inclusive and supportive culture, welcoming and retaining students and staff from a diverse range of backgrounds.
  • Giving our students a more international experience by increasing the number of international students at Abertay and providing more opportunities for exchanges.
  • Being rooted in our community and maintaining close links with key partners in Dundee and beyond.

Our Approach

In everything we do, we will strive to:

  • Ensure excellence
  • Be innovative
  • Be professional
  • Be fair, inclusive and transparent
  • Provide the best possible student experience
  • Demonstrate the highest standards of leadership and governance
  • Provide appropriate and high quality facilities

Our Principles

Our ambitions are aligned with five overarching themes:

  • Choosing our own path
  • Recognising and developing potential
  • Expanding horizons
  • Working in partnership
  • Making our knowledge accessible

Further information

For further information please contact Caroline Summers, Director of Strategic Planning, or email planning@abertay.ac.uk