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BAUM’s Tree of Life to grow from Apple seeds: Dundee games start-up set to launch first mobile game

22 January 2016

A fledgling Dundee-based games company launched its first game in style today as it went live on the Apple App store in 12 different languages.

BAUM is an enchanting, highly-addictive 2D platform game and is the first release of Dundee independent games studio, A Fox Wot I Drew.

The company is the brainchild of the trio of Dominic Littler, Dan Allan and Kai Creedon, who originally joined forces for Abertay University’s 'Dare To Be Digital’ competition in 2014, where they won the inaugural Design in Action / Dare to be Digital Prize for Commercial Potential, worth £20,000.

Translated from the German for ‘tree’, BAUM is a physics-based puzzle platformer, initially exclusively released for iOS. The game draws inspiration from sources as varied as Sonic The Hedgehog and Gustav Klimt’s famous mural of 'The Tree of Life’.

Simultaneously exciting and tranquil, the games challenges you to guide your raindrop through twisted tree limbs, flowers, thorns, mushrooms and more using the power of wind across a beautifully designed backdrop.

Baum - Tree of Life

Dom Littler, Creative Director for A Fox Wot I Drew, said:

“We are thrilled to be launching our first game and really excited that it is going straight into the Apple store and in twelve different languages, giving us a global audience straightaway.”

Professor Gregor White, Head of the School of Arts Media and Computer Games at Abertay University, said:

"BAUM is a thoughtful, charming and well-crafted game, and its launch is a great example of how the games community in Dundee works together to support local talent. We’re pleased to have been able to work with Design in Action to help A Fox Wot I Drew to develop and release this great game. It's always a pleasure to see our graduates release their first game, and we look forward to more work from this exciting young team."

Local schoolchildren were among the first to get to play the game, at a special launch event held today (Friday 22 January) at the University of Dundee.

The design team gave an educational talk on their experiences starting an independent games company with cross-institutional support, the various challenges they've faced and overcome, and the advice they'd give others who are interested in doing the same.

A Fox Wot I Drew have been supported by the University of Dundee’s Design in Action project, along with Abertay University.

As well as their prize money from the Dare To Be Digital success, the prize also provided them with studio space and equipment within Abertay’s School of Arts, Media and Computer Games, business and marketing support from the University of Dundee’s Design in Action project, and mentoring from a local illustrator and designer, Lyall Bruce (co-founder of Creative Dundee and Fleet Collective).


Brian McNicoll, Design in Action Business Partnership Manager, was one of the DiA / Dare prize judges and has worked closely with the team as their business mentor. He said:

"Not many debut games are of this calibre and the fact it’ll support 12 different languages at launch is a real testament to the hard work they’ve put in.

"This project also offers tremendous evidence of what our creative games companies can achieve when they are given proper support and room to develop, which has been the commitment of Design In Action. The reality of trying to make it in the games sector, which is heralded as a growth sector and is featured heavily in the Scottish Affairs Committee's Creative Industries in Scotland Report, is complex, competitive and resource-intensive."


For media enquiries please contact Kevin Coe (Director of Media and Communications) T: 01382 308452 M: 07850 904110 E:

Notes To Editors:

A Fox Wot I Drew is a three-strong independent games studio, founded in August 2014 and based in Dundee, Scotland. The team consists of Dan Allan (Operations Director), Dom Littler (Creative Director) and Kai Creedon (Design Director).

The original idea for BAUM was developed for Abertay University’s Dare to be Digital competition in 2014. After demoing at that year’s Protoplay Games Festival, BAUM won the Design in Action / Dare Prize for Commercial Potential.

The prize, supported by Creative Scotland, included financial support of £20,000 as well as office space and equipment within Abertay University’s School of Arts, Media and Computer Games. A Fox What I Drew also received ongoing business support from DiA’s Business Partnership team as well as design and branding support from Dundee Designer Lyall Bruce (

Design In Action is a £5m Knowledge Exchange Hub for the Creative Economy, established in 2012 and funded primarily by the Arts & Humanities Research Council to the level of £4.1m with additional support from Creative Scotland. Design in Action’s remit is to create opportunities to promote, research and demonstrate design as a key strategy for economic growth and innovation within industry.

A Fox Wot I Drew - Key Contacts

General Enquiries:

Dan Allan, Operations Director:

Dom Littler, Creative Director:

Kai Creedon, Design Director:

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