Marketing and Business | Abertay University
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Marketing and Business
BA (Hons)

This programme is designed to build your career as a marketer and professional manager in a small or large organisation.

Course detail

Start Date

September

Duration

4 years (full-time) / 8 years (part-time)

Degree Classification

BA (Hons)

UCAS Code

NN15

Why Study Marketing and Business?

Dundee Business School invites you to develop highly relevant marketing knowledge and skills for a digital era, including social media marketing, brand management, market research and creative design using problem-based learning methodology. This programme is designed to build your career as a marketer and professional manager in a small or large organisation.

Our hugely popular marketing and business degree has been accredited by the CIM (Chartered Institute of Marketing). The programme is designed to develop marketing graduates with a passion and flair for innovation, creative design and the ability to seize real-world business opportunities.

You’ll also engage frequently with industry through guest speakers, client projects, placements, sales pitches and offsite visits. Our students have recently worked on projects for organisations such as:

  • Royal Bank of Scotland (RBS)
  • British Telecom (BT)
  • Heineken
  • Michelin

In addition, through the Marketing Society, you’ll enjoy opportunities to network with local and national marketers.

Your Journey Starts Here

This degree offers you a blend of specialist marketing knowledge and practice with the study of business, helping you gain the knowledge required to understand customers, build strong brands and develop winning marketing campaigns.

Entry Requirements

Please note: All applicants must have a pass in English and Maths/Lifeskill Maths in any of the following - National 5 grade C or GCSE grade C/4.

Below are the literate subjects we accept for entry on this course:

  • Business Management
  • Classical Studies
  • Economics
  • English
  • English for speakers of other languages
  • Geography
  • History
  • Media Studies
  • Modern Studies
  • Philosophy
  • Politics
  • Psychology
  • Religious, Moral and Philosophical Studies
  • Sociology

If there is a subject that does not appear, please contact our Admissions Office (admissions@abertay.ac.uk) who will be able to confirm whether or not it would be considered for entry.

Please visit our Entry from College pages for suitable College courses.

Qualification Type Grade Requirements Essential Subjects
Higher BBBB Literate subject
A-Level CCC Literate subject
Irish Highers H3H3H3H3 Literate subject
International Baccalaureate 28 Points Literate subject at S5 or H4
BTEC Extended Diploma MMM Business (all pathways)
AHEAD - Successful completion of the relevant stream of our AHEAD programme
SWAP BBB Access to (one of the following):- University Study, Community, Education & Humanities, Arts & Social Science and Primary Education, Languages with Business, Languages, Arts & Social Science, Humanities & Primary Education, Arts & Humanities, Humanities, Humanities (Teaching), Degree Studies
Qualification Type Grade Requirements Essential Subjects
Advanced Higher BBB Business Management
A-Level BBB Business Studies
BTEC Extended Diploma DDD Business
HNC/HND - Our Entry from College pages list approved HNC/HND courses
Qualification Grade Requirements Essential Subjects
HND - Our Entry from College pages list approved HND courses

Information for International Applicants

Please provide certified proof of your English language level. Our accredited International English Foundation Course can help. To further enhance your academic English, Intensive English for Academic Purposes can help you achieve your potential.

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English Language Requirements

Explore English language requirements for entry to Abertay University.

Find out more

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English Language Courses

Discover the range of English language courses on offer at Abertay University.

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Visa Information

Learn more about visa requirements for studying at Abertay University.

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Not sure if you're eligible for entry?

If you have the potential and motivation to study at university, regardless of your background or personal circumstances, we welcome your application.

We understand some people have faced extra challenges before applying to university, which is why we consider the background in which your academic grades have been achieved when making an offer.

If you expect to receive passes in three Scottish Highers (grades A-C) and have either ...

  • been in care
  • participated in a targeted aspiration-raising programme such as LIFT OFF, LEAPS, FOCUS West, or Aspire North
  • no family background of going to university
  • attended a school or lived in an area where not many people go to university

... we encourage you to submit an application.

Key Modules (2017/18)

Introduction to Accounting (ANF101)

An introduction to the disciplines of financial and management accounting.

Marketing (MKT102)

To provide an introduction to the foundations of Marketing theory.

Managing People and Ideas (BMT103)

This module will introduce students to the management of people and ideas and discuss how differen

Understanding the Customer (MKT101)

To examine factors underlying consumer behaviour. To highlight the importance of consumer orientatio

Business Economics (ECN201)

This module will provide an analysis of microeconomic structures and market failures and will intro

Digital and Social Media Marketing (MKT202)

Introducing the role and importance of digital and social media marketing in today's businesses and

Project Management (BMT202)

This module examines the tools and techniques associated with managing projects. Students will also

Marketing Research in Practice (MKT201)

To provide an analysis of marketing research methods for academic and practical purposes.

Operations and Supply Chain Management (BMT301)

The module allows students to gain an understanding of key areas of the subject from existing li

Brand Management (MKT301)

To provide critical insight into the role of brand and branding in business and marketing products a

Sales and Selling (MKT302)

This module provides a thorough examination of the personal selling process and the nature of, and d

Communication and Creative Design (MKT303)

To provide critical insight into the theory and practice of managing marketing communications and th

The Future of Work (BMT303)

This module examines how the complexities, dynamics and uncertainties of the contemporary bu

Practice-based Innovation (BMT404)

Students will be expected to undertake some practical research in response to a current business n

International Business and Management (BMT406)

This module provides a framework for the study of the challenges of managing in complex

Marketing Dissertation (MKT403)

To provide critical insight, evaluation and the production of a marketing research project.

Strategic Marketing (MKT401)

This module provides a detailed and critical examination of the nature, process, analysis, decisions

Customer Relationship Management (MKT402)

To provide critical insight into customer profiling and relationship building in business.

How the Course Works

Learning and Assessment 

In Years 1 and 2, lectures will help develop your knowledge of marketing and business, as well as your understanding of how businesses operate in the real world.

In years 3 and 4, you’ll receive more opportunities to develop your own interests within subject areas. You’ll develop business skills and will conduct independent research and problem solving – crucial in order to deal with challenges facing today's managers.

A variety of traditional and innovative assessment methods are used on this programme, including design of promotional videos, business simulation game competition, product testing in an international market, commercial reports, exams and sales pitches.

The honours level marketing dissertation gives a further opportunity to develop your specialist marketing expertise in a topic of your choice.

For more information on the course content, please download the Programme Information - BA (Honours) Marketing and Business

Accreditation

About Your Modules

The module information shown here describes the modules our students are taking this year. The modules do change over time to keep our programmes up-to-date and relevant. This means the exact modules you take could be different. If you receive an offer to study with us, you will receive a Programme Information document that sets out exactly which modules you can expect to take as part of your Abertay degree programme.

Please note: As well as Key Modules outlined above, you may also be required to choose Elective Modules.

Innovation for Global Growth

Students are asked to come up with solutions to real business problems set by organisations from a range of business sectors, including food and drink, banking, textiles, and telecoms. Working in small teams, students have to apply their studies to practical problems currently being faced by those businesses, before pitching their solution back to the company. 

Entrepreneurial Initiatives

In addition to developing solutions to live business problems, in many of your modules you'll be encouraged to take part in entrepreneurial initiatives to gain additional experience of group working and industry exposure. This is also a great opportunity to work with students from other programmes of study.

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Entrepreneurial Brains Made on Campus (EBMC)

In association with Stuttgart Media University in Germany, students are tasked with identifying a social or economic challenge and finding a solution to this which they then present back to former students and industry professionals. The top teams are invited to Germany to participate in the final.

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IBM Universities Business Challenge

Sponsored by IBM, this UK-wide initiative sees our students competing against other UK universities in hope of winning recognition for the best solution to a social enterprise challenge through simulation activities. We've had five teams in the final over the past nine years!

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Scholarships

Rest of UK Abertay Scholarship - £2,300 per year for four years

This scholarship is intended to support students from England, Wales and Northern Ireland to study at Abertay. Scholarship is paid directly into your bank account in two instalments each year to support you with living and travel costs. No application necessary.

International Abertay Scholarship - £2,300 per year for four years

This scholarship is intended to support students from international countries (outside of the EU) to study at Abertay. Scholarship is paid directly into your bank account in two instalments each year to support you with living and travel costs. No application necessary.

In addition, we offer a range of corporate/philanthropic scholarships shown below, which are available to all students to support your studies with us. 

The Lothian Family

A £5,000 award for undergraduate students with financial or social difficulties which may prevent them from studying at Abertay.

The Robert Reid Bursary

Two £500 awards for students who have overcome challenges to attend university.

Don & Low

A £1,500 award open to fourth year BA (Hons) Marketing and Business students

Bonar Yarns

A one year scholarship worth £1,250 and open to students in the fourth year of a BA (Hons) Marketing and Business degree. .

H & A Scott

A £1,275 scholarship for Year 3 Business and Marketing students

Programme Fees for 2018

Scottish & EU students

£1,820

Fees shown are payable annually and may be subject to increase each year.

Please see our Undergraduate Fees and Funding page for further details. 

English, Welsh & Northern Irish Students

£9,250

Fees shown are payable annually and may be subject to increase each year.

Please see our Undergraduate Fees and Funding page for further details. 

International Students

£13,800

Fees shown are payable annually and may be subject to increase each year.

Please see our Undergraduate Fees and Funding page for further details. 

Programme Leader - Marketing and Business

Dr Alexandre Schwob

Dr Alexandre Schwob

Dundee Business School | Lecturer in Marketing

View profile

Careers

Graduates who’ve specialised in marketing at Abertay have gone on to enjoy successful careers in all areas of marketing, including:

  • Marketing managers
  • Global marketing executives
  • PR and marketing managers
  • Brand managers
  • Community managers
  • Advertising managers
  • Sales managers
  • Market research analysts

Choose Your Path

The blend of skills and knowledge, and the practical engagement throughout the course, prepares you for careers with key corporate players in the UK and abroad. Our alumni have found jobs in companies, including:

  • Bon Accord
  • Red Bull
  • Thermo Fisher Scientific
  • Procter & Gamble
  • Highland Spring
  • Unilever
  • RBS
  • NCR
  • Aviva
  • EE
  • Brightsolid
  • Amazon
  • L’Oreal Malaysia

Explore our Dundee Campus

Abertay is conveniently located on a city centre campus, with all of its buildings within a quarter of a mile of each other. Shops, recreational facilities and the main bus and train stations are a short walk away.

Our Campus

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Why Abertay?

We're proud of our students and graduates, and we believe there's no better place to study if you're looking for a degree that helps you stand out as an exceptional candidate in an increasingly competitive job market.

Why Abertay?

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Come to an Open Day

We're proud of our students and graduates, and we believe there's no better place to study if you're looking for a degree that helps you stand out as an exceptional candidate in an increasingly competitive job market.

Open Days

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Living in Dundee

Dundee is a city of contrasts. It's vibrant and cosmopolitan, but also friendly, compact and affordable. The first UK city to be awarded UNESCO City of Design status, Dundee has a rich history of innovation and creativity, and, in recent years, has become a hub for the digital industries.

Living in Dundee & Scotland

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Unistats

Unistats collates comparable information in areas students have identified as important in making decisions about what and where to study. The core information it contains is called the Unistats dataset (formerly the Key Information Set (KIS)).

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