Biography
I am Lecturer in Marketing in the Division of Accounting, Business and Management at Abertay University since December 2018.
Previous to Abertay, I earned my PhD and taught Marketing at University of East London in London. In my previous career, I was a marketing consultant and project co-ordinator within the advertising industry.
My research interests include consumer behaviour, consumerism, social/digital media, brand communities and brand relationships.
Teaching
I teach four modules at Abertay:
- MKT102: Marketing
- MKT202: Digital and Social Media Marketing
- MKT401: Strategic Marketing
- MKT402: Customer Relationship Management
I have also taught MKT101: Understanding the Customer.
