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Pupils pitch business ideas to Scotherbs and Abertay University

19 May 2015


The winning team. Image from Morgan Academy.

S3 pupils at Morgan Academy in Dundee pitched marketing ideas to experts from Scotherbs and Abertay University today (Tuesday 19 May).

The poster presentations are the culmination of a Curriculum for Excellence project run by Abertay University to link school education with university expertise and the real-world challenges of employers.

Pupils at Morgan Academy have conducted market research on Scotherbs products, designed promotional campaigns, explored costings and developed recommendations for the business.

The judging panel had a difficult task to select a winning team from the four finalists.

Helen Smith from Abertay University said:

“Since 2012 this project has brought together business, school pupils, university students and lecturers to create a real-world learning environment for everyone.

“Working with a great business like Scotherbs allows the pupils to understand how their subjects apply to the real world, while also letting our students develop important leadership and mentoring skills before they start applying for jobs.

“Abertay University is committed to being an active part of the local community, and working with Morgan Academy has been a great experience again this year.”


For media enquiries, please contact Chris Wilson (Communications Manager) – T: 01382 308522 M: 07837 250284 E:

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