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What is digital art? Screen printing and social media combined at Abertay

8 May 2015

Max Vizard project - 1

The idea of ‘digital’ art is being explored and challenged by a final year project at the Abertay Digital Graduate Show from today (Friday 8 May).

Max Vizard is interested in the differences between the physical and virtual world, ranging from how people interact differently on social media compared to face-to-face, through to the tension between artworks being created in ink and on a screen.

During his Computer Arts degree Max became fascinated by the sense of achievement involved in screen printing artworks, compared to a lack of satisfaction he felt creating the same image digitally.

This drew him to explore how social media requires people to continually create digital versions of themselves online, an activity that can absorb huge amounts of time and attention without creating anything. His visual style also started to reference religious iconography, looking satirically at how people can be dependent on both religion and technology.

Max Vizard project - 2

Max said: “Physical and digital objects have inherently different values. Having something that you made with your hands adds a dimension that is impossible with digital work.

“But digital work is something that can level the playing field. It gives the opportunity for people who might not have the funding to paint a mural all the necessary resources to do it digitally.

“Physical and digital identity is something that has troubled me for years. Facebook is the bane of my life, along with Instagram and Twitter.

“I realise these are incredibly powerful tools but there are different kinds of socially acceptable things that you can do on social media that you can’t do in real life. You get to pick and choose what you show the world, what you say and broadcast to people.”

Max Vizard project - 3

He added: “I am really passionate about digital design but love to screen print and draw on paper. The project sought to identify the areas that would benefit one another, and to also think about why.

“I experimented a lot with different mediums, painting and ink work, but screen printing worked best as I could draw something, take it on to a computer to make it better, then print it out again and keep developing it further.”

Max is one of 170 students showing their final year projects in Abertay University’s main Kydd Building and the Hannah Maclure Centre art gallery, on the top floor of the Student Centre.

The opening times of the Abertay Digital Graduate Show are:

  • Friday 8 May, 4-8pm
  • Saturday 9 and Sunday 10 May, 12-4pm
  • Monday 11 May, 9am-12pm

Coming along to the Abertay Digital Graduate Show? Join the Facebook event and share it with your friends.


For media enquiries, please contact Chris Wilson (Communications Manager) – T: 01382 308522 M: 07837 250284 E:


The Abertay Digital Graduate Show is part of the Ignite Dundee festival, which runs from 8-31 May and showcases the very best of Dundee’s creative talent.

Ignite Dundee is a partnership between Abertay University; Dundee & Angus College; Dundee Contemporary Arts; Dundee – One City, Many Discoveries; Dundee Rep Theatre; Leisure & Culture Dundee; University of Dundee and V&A Dundee.

For more information, please visit the Ignite Dundee website.

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