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IBM global business challenge lands at Abertay

10 March 2015

The UK semi-finals of the prestigious IBM Universities Business Challenge took place at Abertay University today (Tuesday 10 March).

Two Abertay University teams competed against eight other teams, all vying for a place at the UK finals in London later this month.

The IBM Universities Business Challenge Worldwide is the world’s longest established and leading undergraduate simulation-based competition. It is designed to develop employability and enterprise skills by setting practical challenges for students.

Supported by the UK’s leading universities and graduate employers, over 20,000 students have benefitted from taking part in the UBC Worldwide Challenge since 1998.

Conor Douglas, Joao De Novais Marques, Gordon Martin, Hayley Mayes and Tanni Roy

Helen Smith, Associate Director Teaching Innovation and Senior Lecturer in Accounting at Abertay, said:

“We’re delighted to be hosting the UK semi-final of the IBM Universities Business Challenge for the first time, as Abertay has a long and distinguished record in this challenge.

“Our teams regularly progress to the finals, which is a major recognition of the hard work of students and staff at Abertay. It really shows how seriously we take providing real-world education, focused on giving graduates the skills they need to be effective in a business from day one.”

Taliawat Adams, Neil Beattie, Alan Henderson, Chelsey Hunter and Wendy Mclean

The students taking part in the challenge represent a range of different Abertay subjects, including Accounting with Finance, Business Studies and Ethical Hacking.

The UBC allows students to put the business theory they have learned into practice in real-world scenarios, whilst also developing their team-working, leadership and employability skills.

Participants work as management consultants in a series of realistic, simulated companies, making all the critical business decisions that affect the company's performance.

The challenge helps students to increase their knowledge in key business areas such as marketing, finance and production, gaining an invaluable understanding of the business world. Students who take part also often receive job offers from top class companies.


For media enquiries please contact Kirsty Cameron T: 01382 308935 M: 07972 172158 E:

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