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Cafe Science: ‘Pink for Girls and Blue for Boys? The Colour of Gender Stereotyping’

19 March 2014

The role that colour plays in reinforcing gender stereotypes will be explored by an Abertay academic at Dundee's next Café Science event.

Dr Sheila Cunningham will discuss consumer choice and gender stereotypes at Avery & Co on Monday, March 24.

A lecturer in Psychology, Dr Cunningham's research is focused on social cognition, and explores the mechanisms and biases through which information about the self and other people is processed. She has a particular interest in the effects of stereotypes on cognition and behaviour.

Despite attempts to eliminate gender stereotyping from society through legislation, the likelihood of stereotyping people on the basis of their gender remains a social problem, and Dr Cunningham will examine the implications of colour-based stereotyping in her talk.

"Stereotypes can be built on culturally-presented associations, including messages about what boys and girls should be like" she said.

"It's important to explore scientifically how stereotypes develop and function so that we can understand the impact of these messages on children's attitudes and behaviour."

Café Science was launched in January 2008, and has attracted 5000 visitors since then.

The monthly events are informal discussions led by leading local researchers that allow members of the public to learn more about the ground-breaking science at the Universities of Dundee, St Andrews and Abertay, the James Hutton Institute, and Dundee Science Centre.

‘Pink for Girls and Blue for Boys? The Colour of Gender Stereotyping’ takes place at Avery & Co, South Tay Street, from 7pm on Monday, March 24.

The event is free and open to all. There is no need to book in advance but an early arrival is recommended.

More information is available at

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