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BA (Hons) Digital Marketing with Events Management
Study BA (Hons) Digital Marketing with Events Management at Scotland’s Top Modern University for teaching and overall student satisfaction. (NSS 2023)
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms.
The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you even more appealing to future employers.
If you have any questions about Digital Marketing with Events Management, or applying to Abertay, please give us a call on +44(0)1382 308080 or send an email to international@abertay.ac.uk.
3 reasons to choose Digital Marketing with Events Management at Abertay
1. We're the Top Scottish Modern University for teaching quality and overall student satisfaction: That's according to the most recent National Student Survey 2023. We're also a UK top 10 university for student satisfaction according to the Guardian Good University Guide 2021.
2. Professional experience with industry: In addition to an optional work placement in year 3, you'll have the opportunity to interact with industry through guest speakers and group projects. Work on live business projects and simulations set by companies such as Sky, Enterprise Rent-A-Car and Children 1st.
5. You'll leave with career prospects - not just a degree: Did you know 95% of Abertay students are in work or further education within six months of graduating? We're a modern university focused on the kind of industry-relevant learning that'll land you a job after you graduate.
What do our Marketing graduates say?
Our Marketing graduates will always be our strongest advocates, so check out what Farisai Mukonoweshuro, Paid Social Account Manager at Loud Mouth Media, had to say about her time at Abertay University.
One of the highlights of my time at Abertay was taking part in some exceptional work experience opportunities. I had the opportunity to gain some insightful knowledge into what it’s like working for some really successful and major companies such at BT, Heineken and Lloyds Bank. The mentors from each of the various companies gave some amazing tips that I’ve definitely taken on board.
Farisai was part of our BA (Hons) Marketing and Business class of 2019.
Why Dundee?
Dundee is going through something of a cultural rebirth.
It was named by The Wall Street Journal as one of the world’s hottest destinations, helped greatly by the £80m V&A Dundee, the stunning design museum, which opened its doors in 2018.
Dundee is a little pot of gold at the end of the A92 - The Guardian
It’s an extremely friendly city, which is small enough to get from A to B by foot, but large enough to have great shopping and vibrant nightlife.
Dundee is a contemporary city full of energy and vision—it has one of the highest student population ratios in the UK—and it’s the perfect environment for an Accounting and Finance student to learn their trade.
