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BA (Hons) Business Management with Events Management
Study BA (Hons) Business Management with Events Management at Scotland’s Top Modern University (Guardian University Guide 2026).
What are the business challenges presented by shifting markets, ever-changing business models and emerging technologies? Which management skills do you need to deliver a high-level financially and sustainable organisational performance?
You'll learn how businesses work by choosing this fascinating degree designed to give your career a head start. We teach you how to thrive in today’s fast-paced global economy.
The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. You will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events across a variety of platforms. With a specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations.
By using our outstanding industry links, you'll find out how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements and offsite visits. By going beyond the classroom and working on extra-curricular activities, you’ll gain a deeper understanding of the complexities of business life.
You’ll leave with a CV packed with projects and experiences like the IBM Universities Business Challenge, so whether your ambition is to start your own business or work within an organisation, your skills will be relevant all over the world.
If you have any questions about Business Management with Events Management, or applying to Abertay, please give us a call on +44(0)1382 308080 or send an email to international@abertay.ac.uk.
3 reasons to choose Business Management with Events Management at Abertay
1. We're the Top Scottish Modern University: according to the Guardian University Guide 2026.
2. Professional experience with industry: In addition to an optional work placement in year 3, you'll have the opportunity to interact with industry through guest speakers and group projects. Work on live business projects and simulations set by companies such as Sky, Enterprise Rent-A-Car and Children 1st.
3. You'll leave with career prospects - not just a degree: Did you know 95% of Abertay students are in work or further education within six months of graduating? We're a modern university focused on the kind of industry-relevant learning that'll land you a job after you graduate.
What do our Business Management graduates say?
Our Business Management graduates will always be our strongest advocates, so check out what Katie MacDonald, Commercial Officer at JFD Global, had to say about her time at Abertay University.
As a small university, Abertay is able to provide students with a personal experience. I was able to get to know my lecturers well, which made it easier to raise and discuss any questions or concerns about tasks. The programme has some great members of staff, who fill the programme with opportunities and industry links.
Katie was part of our BA (Hons) Business Management class of 2018.
Why Dundee?
Dundee is going through something of a cultural rebirth.
It was named by The Wall Street Journal as one of the world’s hottest destinations, helped greatly by the £80m V&A Dundee, the stunning design museum, which opened its doors in 2018.
Dundee is a little pot of gold at the end of the A92 - The Guardian
It’s an extremely friendly city, which is small enough to get from A to B by foot, but large enough to have great shopping and vibrant nightlife.
Dundee is a contemporary city full of energy and vision—it has one of the highest student population ratios in the UK—and it’s the perfect environment for an Accounting and Finance student to learn their trade.
