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Creativity and Originality: We’re looking for games that aren’t simply a rehash of old ideas and well-worn genres, but games that apply insight into design toward new experiences and aesthetics. We want to see games which represent the future of game design, from the young designers and developers who will create that future. We are also keen to see a good understanding of game design issues that you are likely to face and how you have or will overcome them.
Audience Awareness: We’re looking for games that will reach their intended audiences, however you define them. The game should understand who its audience is, and be designed accordingly (even if it’s designed to challenge those audiences!) We are also interested in your thoughts around the business model, revenue streams and how you would market your game to your target audience. How will you create awareness and make it stand out from the crowd?
Viability and Scope: We're looking for teams to demonstrate realistic development plan which includes contingency and demonstrate that they have the appropriate skills to deliver a quality, audience ready - experience at the end of the competition.