Marketing and Animation

Remind yourself what you already know about marketing and animation, discover new resources and pieces of fun software, then take a look at a few of the many great courses Abertay has to offer!


Marketing is the business process of identifying, anticipating and satisfying customers' needs and wants. Marketers work with companies to raise the profile of that company and get people interested in their product or service. 

When you were studying marketing with your Student Mentors some of the things you were particularly interested in were product placement, social media marketing, influencers, branding and consumer behaviour.


Animation is a method of photographing successive drawings or models to create an illusion of movement when the film is shown in a sequence. In traditional animation pictures were drawn or painted by hand however now computer generated animation is more popular. 

When creating your animation at Bright Ideas you started with creating your characters and set out of Lego and painting a diorama. You were going to be using MonkeyJam to make a stop-motion animation with a computer webcam but unfortunately Bright Ideas had to stop before we got to that stage. See our guide to using MonkeyJam in the next section if you would like to try it at home!

Discover More, Create More!

Your mentors have gathered together some web resources and pieces of software that will help you to explore marketing and animation further!


  • Marketing School is a podcast hosted by industry experts Neil Patel and Eric Siu that brings you 10 minutes of marketing advice every single day. Listening to these short and snappy episodes will help boost your marketing knowledge in no time!
  • If you are particularly interested in digital marketing check out articles from Figaro Digital, a London based company dedicated to new thinking in digital marketing. Around two articles are posted each week covering relevant topics such as adapting marketing techniques in times of crisis and immersive online experiences.


  • MonkeyJam is a stop-motion animation program that is designed to let you capture images from a webcam and assemble them as separate frames of an animation. You can capture drawings or models made from materials such as Lego or plasticine. It’s a slightly older program but is really simple to use and easy to set up if you have an external webcam. Watch this short tutorial and check out an example stop-motion animation here and here
  • Stop Motion Studio is a stop-motion app available on iOS and Android devices. It has smart features, requires very little set up and is great fun to play about with. No need to buy the premium version as the free version is brilliant, especially when you are just starting out!
  • Blender is a free, open source modelling and animation software. Blender is a huge software but it is a great place to start for anyone interested in animation for games. Watch some tutorials here and here
  • If you don’t feel like making any work yourself have a look at Short of the Week to watch an incredible selection of animated short films, including the Oscar nominated short Negative Space.  

Although you don't have your own Bright Ideas Workbook at the moment, please feel free to download a new one here. Print it off and use it to take notes or work through some of the questions and think of ideas for an animation that you could create. Use the new resources to help!

If you end up making a Bright Ideas project at home please let us know! Send an email to Claire at

What can I study at Abertay?

Here are the courses related to psychology and games! Remember that there are lots of ways to join these courses – either straight from school or college first. Check out some videos below of Abertay lecturers talking about their courses.

Marketing and Business

Lecturer Kathy-Ann Fletcher gives an overview of Abertay's undergraduate Marketing and Business course. 

Business Management

Senior Lecturer Charlie Malone gives an overview of Abertay's undergraduate Business Management course. 

Computer Arts

Lecturer Dave Lyons gives an overview of Abertay's undergraduate Computer Arts course.

Game Design and Production

Senior Lecturer Robin Sloan gives an overview of Abertay's undergraduate Game Design and Production course.

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