Marketing is the business process of identifying, anticipating and satisfying customers' needs and wants. Marketers work with companies to raise the profile of that company and get people interested in their product or service.
When you were studying marketing with your Student Mentors some of the things you were particularly interested in were product placement, social media marketing, influencers, branding and consumer behaviour.
Animation is a method of photographing successive drawings or models to create an illusion of movement when the film is shown in a sequence. In traditional animation pictures were drawn or painted by hand however now computer generated animation is more popular.
When creating your animation at Bright Ideas you started with creating your characters and set out of Lego and painting a diorama. You were going to be using MonkeyJam to make a stop-motion animation with a computer webcam but unfortunately Bright Ideas had to stop before we got to that stage. See our guide to using MonkeyJam in the next section if you would like to try it at home!
Your mentors have gathered together some web resources and pieces of software that will help you to explore marketing and animation further!
Although you don't have your own Bright Ideas Workbook at the moment, please feel free to download a new one here. Print it off and use it to take notes or work through some of the questions and think of ideas for an animation that you could create. Use the new resources to help!
If you end up making a Bright Ideas project at home please let us know! Send an email to Claire at email@example.com.
Lecturer Kathy-Ann Fletcher gives an overview of Abertay's undergraduate Marketing and Business course.
Senior Lecturer Charlie Malone gives an overview of Abertay's undergraduate Business Management course.
Lecturer Dave Lyons gives an overview of Abertay's undergraduate Computer Arts course.