Matthew Jenkins

Welcome to Serenity Bay

An Art Book titled ‘Welcome to Serenity Bay’, detailing primary environment concepts and location development for an exaggerated narrative world reflecting the Moray Firth coastline, where I grew up and frequently explored. Set in the early 2000s.

Without viewers necessarily experiencing the coastline from my childhood, my intention is to clearly convey a feeling of excitement experienced from the perspective of a fascinated child exploring its varied landscape. My focus to visualise nostalgia is conveyed by providing a distinct feeling of inferiority for the world’s inhabitants and viewer, both through the child’s perspective, scale of the world and in the display of my environments and map through large A1/A2 size posters that accompany the Art Book.

This project is deeply rooted in my own nostalgia for the coastline where I was raised, the locations and story all amplified from my own experiences though a surreal lens.

Project info

  • Developer Matthew Jenkins
  • Showcase year 2020
  • Programme Computer Arts
  • Project type Concept Art

Welcome to Serenity Bay

A narrative environment concept Book, detailing key areas, flora, iconography and project development. Accompanied by a series of large posters, inspired by the Moray Firth Coast where I grew up.

“Welcome to Serenity Bay” is a 2020 Digital Graduate Show project by MatthewJenkins, a student at Abertay University.


This is an art project I've had in mind since I was in school, I have always been fascinated by expansive narrative worlds with detailed maps attached since I was young. It felt like a suitable and exciting project to conclude my Honours degree. 


“Welcome to Serenity Bay” is a 2020 Digital Graduate Show project by Matthew Jenkins, a Computer Arts student at Abertay University.

Find out more

Twitter: @mattyjenks617
Instagram: @mattyjenks617

To hear Matthew talking about the project in more depth check out their Inside the Process video.

Share This