Dr James Moir

Senior Lecturer

School School of Social and Health Sciences

Department Division of Sociology

Contact info

+44 (0)1382 30 8752


I am a Senior Lecturer in Sociology, with extensive experience of applying of discourse analytic research across a wide range of topics including doctor-patient interactions, teenage pregnancy, death and dying, immigration, higher education, and environmental issues.

I have held a number of external grants related to my work in discourse studies. In addition, I have also carried out research on teaching and learning in Higher Education including consultancy work for the QAA (Scotland).

I have served on the editorial boards of academic journals including the International Journal of Interdisciplinary Social and Community Studies, the International Journal of Interdisciplinary Cultural Studies and Philosophy Studies. I was also appointed as one of three Senior Associates of the Higher Education Academy’s Centre for Sociology, Anthropology and Politics.

I have also contributed to various local and national media items including a BBC Scotland interview on teenage pregnancy, an STV feature on internet dating, and a report by The Evening Telegraph on the 2017 parliamentary elections.

Undergraduate Modules

Module Tutor

·         SOC203 Digital Sociology

·         SOC405  Language, Discourse & Society


Module Contributor

·         ELE009 Sustainable Development in Scotland

·         SOC101 Contemporary Social Issues

·         SOC304 Propaganda, PR & Misinformation

·         SOC305 Researching Society

·         PSY303 Research Methods in Psychology

·         SOC400 Dissertation (Qualitative Research Methods)


Current Postgraduate Degree Teaching

Module Contributor

·         GRS501 Research Methods (Qualitative research design and analysis for postgraduate research students)

 Interests & Current Projects

  • Healthcare: doctor-patient interaction; professionalisation and identity; health policy and agenda setting

  • Higher education and the knowledge economy: personal development planning,  graduate attributes; employability and career discourse, citizenship

  • Environmentalism and social  issues: sustainability and environmental responsibility; tourism impact

  • Discourse studies: discourse theory and pragmatics, discursive psychology, conversation analysis, Wittgenstein

  • Politics and media: new media and political discourse, ideology and opinion polling; social media and political contact.

PhD Supervisions: Five to successful completion;  Masters: Two to successful completion

PhD Examination: Seven examinations

Related Professional Body Membership

International Sociological Association

International Visual Sociology Association                                   I

International Society for Political Psychology                                                                                       

International Pragmatics Association

Societas Linguistica Europaea





Recent Publications

Moir, J. (2017) Britain, Bulgaria and Benefits: The Political Rhetoric of European (Dis)Integration. In C.  Karner and M. Kopytowska (Eds.) National Identity and Europe in Times of Crisis: Doing and Undoing Europe. Bingley, UK: Emerald Press

Ion, R., Smith, K., Moir, J., Nimmo, S. (2016) Accounting for actions and omissions: a discourse analysis of student nurse accounts of responding to instances of poor care. Journal of Advanced Nursing. 72(5):1054 – 64.

Moir, J. (2016) Global citizenship: An education or an identity? In K. Ciepiela (ed.) Studying Identity in Communicative Contexts. Frankfurt: Peter Lang.

Moir, J. (2015) Of Monsters, Myths and Marketing: 'The Case of the Loch Ness Monster'. Analyses/Rereadings/Theories Journal, 3, 1, 12–19.

Moir, J. (2015) Talking About Pain In R. F. Fox and N. Monteiro (Eds.), Making Sense of Pain. Oxford, UK, Inter-Disciplinary Press.

Moir, J. (2015) The Flexible Citizen: Education and Citizenship In S. Marino (Ed.) Pluralism, Inclusion, Citizenship. Oxford, UK, Inter-Disciplinary Press.

Moir, J. (2015) Social Psychology: Discipline, Interdiscipline or Transdiscipline? In B. Mohan (Ed.) Constructing Social Psychology. In Science Press. 

Moir, J. (2014) Interpreting Wittgenstein: Mind as Action, Mind in Action. The International Journal of Communication and Linguistic Studies. 11 (2), 15-24.

Ion, R., Pegg, S and Moir, J. (2014) Nineteenth century newspaper accounts of a murder committed by an inmate of a Scottish asylum. The Journal of Forensic Psychiatry & Psychology, 25:2, 164-175.

Moir, J. (2014) The Graduate Contribution. In B. Boufoy-Bastick (Ed.). The International Handbook of Cultures of Educational Policy, Volume Two: International Issues of Policy-outcome Relationships - Economic influences with Standards and Governance. Strasbourg, Analytrics

Moir, J. (2014) Time to Talk. In B. Lewandowska-Tomaszczyk, (ed.) Time and Temporality in Language and Human Experience. Frankfurt: Peter Lang  

Moir, J. (2014) Changing the Subject: Funding Higher Education in Scotland. In M.T. Karwowski and W.J. Kantola (eds) Human Factors of a Global Society: A System of Systems Perspective. Abingdon, Oxon.:  Taylor & Francis.

Moir, J. (2014) Reading the Signs: Intersemiocity and non-verbal communication. In A. Kwiatkowska, J. Jarniewicz, and L. Bogucki (Eds.) Intersemiotic Translation. Frankfurt: Peter Lang.

Moir, J. (2013) Mediating Politics in Scotland: Information and Ideology. In B. Dobek-Ostrowska and J. Garlicki (Eds.) Political Communication in the Era of New Technologies. Frankfurt: Peter Lang.

Moir, J. (2013) Presenting Politics: Persuasion and performance across genres of political communication. In. P. Cap and U. Okulska (eds.) Analyzing Genres in Political Communication: Theory and practice. Amsterdam/Philadelphia: John Benjamins Publishing. 

Moir, J. (2013) Hyperreal Higher Education. In K. Zilles, E. Comas and J. Cuenca (Eds) Life without Media, Frankfurt: Peter Lang.

For other publications see: https://rke.abertay.ac.uk/en/persons/james-moir








More Information


2012 – 2014 

Title: Developing and Supporting the Curriculum; Curriculum for Excellence and its impact on higher education in Scotland, Project Leader, QAA (Scotland): Enhancement Themes (£12,000)

2009 – 2012

Title: Graduates for the 21st Century (First Year Experience), Project Leader,  QAA (Scotland): Enhancement Themes (£22,000)

2008 – 2011

Title: Senior Associate (Scotland), Sociology, HEA, Centre for Sociology, Anthropology & Politics (£14,250)

2006 – 2008

Title: Personal Development Planning in Sociology & Social Science: The Scottish Higher Education Context. Principal Investigator. HEA, Centre for Sociology, Anthropology & Politics (£12,000)

2001 –2004

Title: A discourse analysis of shared decision making in primary care.  (Co-director with F. Sullivan, J. Dowell, and S. Cowan). Chief Scientist Office reference number: CZS/1/8 (£45,279)


External Examinerships                                


East Anglia University (Norwich City College Campus), BA (Hons Psychology with Sociology, 2016- present

Robert Gordon University, BA (Hons) Applied Social Sciences,   (2014 – present)

 De Montfort University, BA (Hons) Health Studies, (2012 – 2017) and BA (Hons) Sociology (2016 – 2017).

Strathclyde, BA (Hons) Education and Social Services, (2012 – 2016)

 Liverpool Hope University BA (BSc) Applied Social Sciences,  (2009 – 2012); BSc Health and Wellbeing 2012 – 2014)

Chief External Examiner, BA (Hons) Applied Social Science, (previously validated by the Open University), University of the West of  Scotland (2005 – 2009)


Manchester Metropolitan University, MRes Interdisciplinary Social Science Subjects (2014 – 2016)

Journal Editorial Board Membership

 International Journal of Interdisciplinary Social and Community Studies (Associate Editor)

International Journal of Technologies in Learning (Associate Editor)

International Journal of Interdisciplinary Cultural Studies (Associate Editor)

Philosophy Today: An International Journal of Contemporary Philosophy (Expert reviewer on Wittgenstein’s later philosophy)

Philosophy Study (Editorial Board)


Dr Moir has contributed to various thematic pieces within the local and national media (e.g. BBC Scotland interview on teenage pregnancy in Dundee; STV on internet dating; The Courier on internet 'trolling'; The Evening Telegraph on the 2017 parliamentary elections in terms of local constituencies).

Meet the rest of the team

Dr Ashley Rogers

Dr Ashley Rogers

Division of Sociology | Lecturer

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Dr Jason Annetts

Dr Jason Annetts

Division of Sociology | Head of Division

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