Dr Andreea Oniga


School School of Business, Law and Social Sciences

Department Division of Accounting Business and Management

Contact info

+44 (0)1382 30 8413


I joined Abertay University as a Lecturer in Marketing in August 2017. I completed my PhD on the role of self-control in pro-environmental behaviour in the School of Management at the University of St Andrews, and I hold a PGCert in Higher Education Teaching, and Fellowship of the Higher Education Academy. 

Abertay University (2017-present)

  • Communication and Creative Design
  • Brand Management
  • Digital and Social Media Marketing
  • Marketing Research in Theory and Practice
  • Understanding the Consumer
  • Marketing Dissertation - teaching and supervision of undergraduate dissertations

University of St Andrews (2014-2017)

  • Marketing (foundation)
  • Management & Society: Marketing
  • Management & Analysis: Analysis of Financial Data
  • Organisations and Society
  • Introduction to Business Statistics
  • Introduction to Financial Accounting
  • Academic Skills: Critical Thinking

My research is in the area of consumer psychology, and is concerned with how individuals can become more sustainable. I am currently exploring the role self-control plays in environmentally-friendly consumer behaviour, and the marketing implications that arise from this.


More Information


2014–2017 School of Management PhD Studentship, University of St Andrews

2015  Academy of Marketing Doctoral Colloquium Bursary

Meet the rest of the team

Dr Gonzalo Forgues-Puccio

Dr Gonzalo Forgues-Puccio

Division of Accounting Business and Management | Lecturer

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Mr Ron Smith

Mr Ron Smith

Division of Accounting Business and Management | Teaching Fellow

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