Division of Business and Management

Business and Management (B&M) is one of three Divisions in the Dundee Business School and has an interdisciplinary research profile spanning three subject groups: Human Resource Management, Enterprise and Entrepreneurship, and Marketing.

The work of the Division primarily relates to Abertay’s research priority area of Society, but many management topics cross into our other research themes such as Creative Industries and the Environment.

Human Resource Management

Human resource management in the Division is recognised for its contribution to the contemporary understanding of people management. The emphasis of research is cross-cultural management, for example the  work lives of foreign-born employees within academia; equal opportunities in relation to gender and age, for example examining the employment prospects for young people leaving third level education; and employee relations, encompassing both soft and hard regulation of work.

The research team consists of Prof Mohamed Branine, Ms Toma Pustelnikovaite and Mr Charlie Malone.

Enterprise and Entrepreneurship

Enterprise and Entrepreneurship is taken at its widest description and as such our research work is multifaceted, ranging from the contribution of non-standard workers to the UK economy and their impact on organisations, to comparative studies of approaches to energy security and resource efficiency in Scotland, the EU, Kazakhstan and Ukraine to public-private partnerships. 

Within this subject group, we are interested in the motivation for innovation, senior citizens as entrepreneurs, social enterprise and enterprise resilience. This last theme aims at creating a framework for SMEs in Creative Industries and computer gaming in particular. This should have a positive effect on the local Tayside-based gaming industry in the context of startups’ survival and longevity.  

The Enterprise and Entrepreneurship team consists of Dr Nikolai Mouraviev, Prof Khalid Hafeez, Dr Alex Avramenko, Dr Nuno Arroteia, Dr Gary Mulholland and Prof Gavin Reid.


Marketing encompasses three main areas, all of which are interdisciplinary in nature:

Consumer Psychology investigates how consumer behaviour and psychology are responding to, and creating, relationships with new products, services, and markets. Examples of current research output are: smartphone chronic gaming consumption - exploring how chronic consumption of smartphone gaming produces positive coping practice; and, exploring the role self-control plays in environmentally-friendly consumer behaviour, along with the marketing implications that arise from this.

Consumer Engagement examines the nature of online community, and how the emergence of new consumer relationships (peer to peer) are transforming trusted suppliers into generic alternatives. Examples include exploring online brand communities to evaluate how strangers have become our new ‘best friends’.

Digital Transformation aims to understand how digital technologies change society and individuals, including the investigation of phenomena such as identity construction, coping, self-governance and empowerment leading to co-creation.

The marketing team consists of Dr Gary Mulholland, Dr Alex Schwob, Dr Andreea Oniga, Prof Khalid Hafeez.

Recent PhD Topics

Recent PhD topics in B&M include: mentoring and social capital in managing gender diversity; job satisfaction and employees' turnover; factors influencing the laws and management of family business succession; strategic decision-making process; organisational change and employees’ responses; silence in organisational settings; business relationships and leadership in SMEs.

The Research Culture

The research culture in B&M embraces theory, practice, and policy. A recent project involved joint working with the Accounting, Finance and Economics division, and was supported by a grant from the British Council.  This project examines agriculture productivity and energy security in Kazakhstan. This work has led to research collaborations with the Eurasian Technological University and KIMEP University, both in Almaty, Kazakhstan.

Master’s Programme

The Division runs the CIPD Masters in International Human Resource Management (IHRM), which develops top-level strategic, functional, personal and professional competencies required to meet the increasingly demanding roles of HRM in an international context. The programme provides accreditation from the Chartered Institute of Personal Development (CIPD), a necessary professional certification for working in the field of HRM.