Have you ever heard someone say ‘we need to reach more clients/customers and the best way to do this is social media…after all it’s free!’ All of a sudden this becomes your responsibility and you are expected to magic up hundreds of interested parties for your organisation with no resources. This workshop session will cover what you need to know in terms or where to start, what things to take into consider, how to avoid the pitfalls and whether or not it is truly free. The audience will be an interesting mix of business people, third sector workers and students.
This session, Planning a Social Media Campaign, will be delivered by Alan Martin ‘Head Ninja’ at Chat Marketing. Alan has over 16 years’ marketing experience and is in demand as a social media speaker and coach. Alan has spoken at events alongside international brands such as Harley Davidson, Volkswagen and Zappos. He has both an industry and academic background having previously worked for Dundee Science Centre and VisitScotland and also been employed as a lecture in both further and higher education.