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Abertay Values

Our Approach

In everything we do, we will strive to:

• Ensure excellence

• Be innovative

• Be professional

• Be fair, inclusive and transparent

• Provide the best possible student experience

• Demonstrate the highest standards of leadership and governance

• Provide appropriate and high quality facilities


Our Principles

Choosing our own path

• Being proud of and confident in the way we do things at Abertay and the choices we make.

• Celebrating the fact that we are a small, successful university making a significant contribution, in our own way, to the economic and social well-being of our local area and the rest of Scotland.

• Providing our students with the knowledge, skills and confidence they require to succeed on their chosen paths.

Recognising and developing potential

• Offering opportunities to those who may not find them elsewhere by providing a range of routes to an Abertay degree.

• Supporting our students and graduates to realise their full potential.

• Attracting and developing the best staff, recognising and rewarding them for the contribution they make to our success.

Expanding horizons

• Raising the aspirations of potential students in the communities we serve.

• Enriching the lives of students and staff by offering opportunities for new experiences (such as exchanges) nationally and internationally and a curriculum which fosters curiosity and innovation.

• Developing a creative and diverse culture at Abertay by welcoming students and staff from all over the world.

• Ensuring our graduates have the relevant knowledge and skills to be ready for the world of work.

• Encouraging and supporting entrepreneurial activity by our staff and students.

Working in partnership

• Building mutually beneficial partnerships locally, nationally and internationally to support and help to deliver on our strategic objectives.

• Being known for our ‘can do’ attitude.

• Actively engaging in the local community.

Making our knowledge accessible

• Using and applying our knowledge and expertise to make a positive impact on the world around us.

• Developing new ways to open up study