In everything we do, we will strive to:
• Ensure excellence
• Be innovative
• Be professional
• Be fair, inclusive and transparent
• Provide the best possible student experience
• Demonstrate the highest standards of leadership and governance
• Provide appropriate and high quality facilities
Choosing our own path
• Being proud of and confident in the way we do things at Abertay and the choices we make.
• Celebrating the fact that we are a small, successful university making a significant contribution, in our own way, to the economic and social well-being of our local area and the rest of Scotland.
• Providing our students with the knowledge, skills and confidence they require to succeed on their chosen paths.
Recognising and developing potential
• Offering opportunities to those who may not find them elsewhere by providing a range of routes to an Abertay degree.
• Supporting our students and graduates to realise their full potential.
• Attracting and developing the best staff, recognising and rewarding them for the contribution they make to our success.
• Raising the aspirations of potential students in the communities we serve.
• Enriching the lives of students and staff by offering opportunities for new experiences (such as exchanges) nationally and internationally and a curriculum which fosters curiosity and innovation.
• Developing a creative and diverse culture at Abertay by welcoming students and staff from all over the world.
• Ensuring our graduates have the relevant knowledge and skills to be ready for the world of work.
• Encouraging and supporting entrepreneurial activity by our staff and students.
Working in partnership
• Building mutually beneficial partnerships locally, nationally and internationally to support and help to deliver on our strategic objectives.
• Being known for our ‘can do’ attitude.
• Actively engaging in the local community.
Making our knowledge accessible
• Using and applying our knowledge and expertise to make a positive impact on the world around us.
• Developing new ways to open up study