Business School supports crowdfunding success15 September 2014
Innovative new eyewear brand Occles hit its Indiegogo crowdfunding target, with the help of expert advice from Dundee Business School.
The Edinburgh company smashed its £10,500 fundraising goal, raising over £15,000 to create unique bridgeless glasses which completely block out the light.
Company owners Hugh Robertson and Lynne McLeod spent 18 months working with Abertay University on market research.
In the first production run from the Indiegogo funding, they hope to produce 5000 pairs of Occles with a selection of five colours.
Dr Gary Mulholland, Associate Director Innovation at Abertay University, said: “The human cost of eye damage means that new innovative solutions are needed to protect our eyes from the harmful effects of strong light. Occles are leading the way in their design and approach.”
Hugh Robertson said: “We are absolutely delighted to have reached this goal which will help us realise our dream to develop Occles and get them into the marketplace. We have been overwhelmed by the support we have received.”
Hugh and partner Lynne came up with the idea for Occles while on a beach in Greece three years ago. They noticed people were using towels to cover their eyes from the bright sunshine.
They discovered there was no other bridgeless design on the market like Occles. The eye seals on the innovative product allow the wearer to open and close their eyes while blocking out strong light and harmful UV rays.
Lynne McLeod said: “The sun’s strong glare penetrates through sunglasses lenses which causes you to frown. When you’re lying at the beach you just want to fully de-stress.
“No one wants white frown lines or panda eyes after a day relaxing – we want a nice, healthy and even glow all over having protected our skin. Occles protect the delicate skin around your eyes.
“I’m very conscious of eye health and feel there is a lack of awareness on it.
“We’ve designed Occles to look stylish, feel comfortable, protect your eyes and most importantly aid relaxation. They’re not only for sunbathing – they can help you relax at home or when travelling. There are so many uses.”Back to Pick of the Week