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High pressure pitches as students take on IGG 2017

19 October 2017


High pressure business challenges set by Coca-Cola, the Scottish Football Association, Handelsbanken, the Wise Group, Xplore Dundee (National Express) and Dundee’s emerging new West Ward Works cultural space are among a series faced by students in this year’s Innovation for Global Growth event.

Now in its sixth year, the three-day IGG programme from Abertay University's Dundee Business School has grown to attract a steady stream of top class companies, with the likes of Heineken, BT and RBS taking part in previous sessions.

This year’s competition has seen around 120 Abertay students handed client briefs by six major firms before being given just an hour-and-a-half to form a solution and pitch back to a panel of executives.


The range of business challenges includes:
• Handelsbanken: Attracting customers without mass advertising
• Wise Group: Creation of a communication and marketing plan for a new Dundee operation
• Xplore Dundee (National Express): Supporting Dundee to become a low emission zone
• West Ward Works: Developing a creative and cultural space at DC Thomson’s West Ward Works which will have global appeal and reach but will be relevant to all of Dundee’s communities
• SFA: Creating a sustainable future for outreach projects
• Coca-Cola: Developing the Coca-Cola 5by20 entrepreneurial programme nationally


The finale to IGG 2017 takes place at West Ward Works where award-winning social entrepreneur David Cook of Cook Creative will run the rule over the field.

He said: “It’s an exciting time for Dundee and students will be asked to take into account Dundee’s Unesco City of Design status as well as the Capital of Culture 2023 bid when pitching their ideas for West Ward Works.

“When Abertay approached us about being part of Innovation for Global Growth we were delighted to get on board and it’s fantastic to be among such an esteemed and varied selection of businesses.”


Claire MacEachen, Academic Curriculum Manager for Dundee Business School said the talent shown by students this year had been outstanding.

She added: “IGG is an great opportunity for students to gain first-hand experience of the pressures of a pitching environment and learn what’s required in response to business briefs from high level companies.

“Our thanks go to all six of the firms involved in making the event such a success.”

For information on studying business, accounting, finance, economics or law at Abertay visit

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