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IBM challenge finals for Abertay University students

20 March 2014

Two teams of Abertay University students will take part in the UK finals of the IBM Universities Business Challenge tomorrow (Friday 21 March).

The event will be held at IBM’s UK headquarters in London, with the teams facing tough, realistic workplace challenges as directors of simulated companies.

All of the teams at this year’s final will be working on the theme of innovation. Only ten teams from 312 applicants reached this stage, with Abertay taking two teams to the grand final.

Helen Smith, Associate Director of Teaching Innovation at Abertay University’s Dundee Business School, said: “This is a tremendous achievement for our students and shows the very high standard they have achieved.

“The students will be challenged to manage a fictitious company and make high returns, using their knowledge gained from their university studies and throughout the earlier stages of the competition.

“I wish them every success at the challenge and for their future careers.”

There will be three guest speakers during the finals day: IBM Master Inventor Andy Stanford-Clark, Vice President (Enterprise) Andrew Pinder and Vanessa Gough from IBM graduate recruitment

From the 312 teams entered this year, the top 100 teams secured places in regional semi-finals hosted by organisations such as Serco, RBS, Jaguar Land Rover and Procter & Gamble.

Five Abertay teams reached this stage, with two teams winning their semi-finals to compete in the top 10 of all university teams entered across the UK.

The other universities competing are Bangor University, Bournemouth University, Bristol University, Canterbury Christ Church University, Kingston University, Royal Holloway (University of London) and the University of Hull.

The IBM Universities Business Challenge attracts interest from students beyond traditional business subjects, giving them a realistic insight into the world of business and helping to improve their employability.


For media enquiries, please contact Chris Wilson (Communications Manager) – T: 01382 308522 M: 07837 250284 E:

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