Why study Digital Marketing with Events Management?
Get prepared for a great career in marketing and event management. Digital Marketing and Events Management fit together perfectly. You’ll learn about social media marketing, brand management, market research and event marketing using actual business examples.
You’ll learn how to develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you highly appealing to future employers.
Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. Successfully completing the course takes you partway towards a professional CIM qualification.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Our students graduate with a passion for innovation, teamwork and creative thinking. This mix of digital marketing and event management skills will make you highly appealing in the current job market.
You can tailor your studies to suit your interests and career plans. This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:
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Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
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UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
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UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).