Businesses of all shapes and sizes must understand their consumers to succeed. The courses in marketing at Abertay teach you the business skills needed to research markets, understand consumer data, and launch targeted marketing campaigns to meet your business goals.
Our courses focus on customer behaviour, profiling and understanding customers, the opportunities and challenges of international marketing, sales strategy and promotions, and direct marketing. Students learn in small classes and work on practical projects, encouraging rapid development of your marketing skills.
Once you've established your customer base, as a marketing professional you need to plan the strategic development of your brand. How do you meet what your customers want? How do you communicate this to them? How do you make them want your product more than its competitors?
This are huge challenges for any company, but building on the solid customer research skills taught on our marketing courses you can begin to develop effective strategies. Here the focus is again on real assignments, pushing you to further hone your marketing skills – ready for a rewarding career.
The job opportunities available for graduates of our marketing courses are wide, and could involve working for private businesses, the public sector or charities. Product positioning, brand management, advertising and media campaigns all require the same basic skills.
Potential job titles for our graduates include Marketing Manager, Sales Manager, Portfolio Manager, Customer Data Profiler, and Business Research Analyst. Our focus on practical experience makes our graduates attractive to many employers.
The marketing courses on offer at Abertay are:
BA (Hons) Marketing & Business
MBA Master of Business Administration (Full time, Part time & Flexible study)
