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Studying at Abertay

Visual Communication & Media Design

Next start date: September 2012

Degree type: BA (Hons)
UCAS Code: WW26 BA/VCMD
Duration: 4 years (full-time)


 

Intro


How to Apply
Why choose this course?

  • Media design is the most dynamic area of visual design, requiring both creativity and technical skills
  • Equips you with high-level design ability, an understanding of current technologies, and professional communications skills in the context of current and future media industries
  • Produce visual design and media content for on and off-line, interactive and multimedia applications. Develop design solutions for cross platform delivery
  • Develop a professional portfolio of work in preparation for a career in media design

Studying this course means being part of the acclaimed Institute of Arts, Media and Computer Games. You will study in White Space, our innovative learning and teaching space, alongside artists, designers, animators and audio specialists.

This course will help you become a professional media designer able to produce high quality visual/graphic designs, video and audio media content and to contribute to studio teams that create innovative on and off-line digital media solutions.

Professional media design requires individuals who have expert knowledge drawn from a wide range of subjects. They need to produce static and moving image content for a range of interfaces and platforms that engage through visual appeal, and intuitive and innovative forms of interaction.

You need to understand the professional and contextual issues surrounding the practice in order to achieve creative and innovative solutions for a continually changing media environment. During the course, you will work on projects that involve planning, development and management of a range of media design solutions. You will work both individually and in teams to learn the communication and negotiation skills valued highly by the media industry. You will be encouraged to be creative, innovative, to challenge existing views and develop new solutions.

You will graduate with highly valued expertise and professional skills sought after by an ever-increasing range of businesses. You will have a deep knowledge of the subject area together with problem solving and communications skills that will allow you to work effectively with clients and software developers, and to continue to develop throughout your career.

What you study

In year one, you are introduced to the fundamentals of visual design and media content production alongside software application development.  This is the year where academic practices and attitudes to study are established. 

The second year focuses on professional skills and practices and your technical and procedural skills reach an advanced level. Attitudes to how these skills can be deployed in support of creativity and innovation are established and communications skills are developed through group project work. 

At the end of year three, you will be eligible to graduate with a BA degree. This year prepares you for employment by developing skills that combine theory, practice and communications in relation to media design. You will become a confident design practitioner and develop a mature visual style through sustained personal effort over a range of projects. 

In the fourth (Honours) year you will undertake a significant design project, individually, or in a cross-discipline group. You will explore a particular cultural, entertainment or communications context and be expected to demonstrate understanding of the contextual factors that inform design practices by applying your skills and knowledge in the production of a design solution.

How you learn
You will spend around 15 hours per week in lectures, tutorials and practical activities, with the remainder of your time spent in self-directed learning. Lectures present key concepts, theories and techniques. Tutorials and practical activities increase your understanding of the subject and allow you to develop competency in technological and theoretical work.

You will actively participate in discussion groups and critique sessions. You will be given support in developing a portfolio that will showcase your work and provide a valuable means of demonstrating your abilities to clients or potential employers.

How you are assessed
In the first two years, your work will be assessed entirely through coursework. In the later years of the course assessment is by a mixture of written work and coursework including design solutions, media products and project reports.

Entry routes

Higher BBBB; A Level CCD; ILC (H) BBBC; UCAS Tariff 240 points*
*See UCAS Tariff Guidance below
Essential subjects: Art, or Art and Design, or Graphic Communication, and an appropriate portfolio.

Advanced entry (year 2 or 3)
Applicants for direct entry to second or third year will be considered on an individual basis.  An HND in Visual Communication (or equivalent) will normally be considered for year 3 entry.

UCAS Tariff Guidance
Although there is no limit to the number of points that you can accumulate, for entry to Abertay you must have qualifications at an appropriate level (SCQF 6/NQF 3); you cannot count the same or similar qualifications twice; Standard Grades, Intermediate 2s, GCSEs and key/core skills cannot be counted; and D grades at SQA Higher and Advanced Higher are not counted.

Applicants who have taken either SQA Highers or A Levels must offer at least three Highers or two A Levels for degree entry (or two Highers or one A Level for DipHE entry).  If you have studied a subject at two different levels, the most advanced will be taken into consideration; e.g. if you studied both Higher Biology and Advanced Higher Biology, then only the Advanced Higher will be counted.

Overseas/EU
All applicants are required to provide certified proof of competence in English Language and the University's minimum requirements are listed here

Mature
Applications from mature students are assessed on the same criteria used for school leavers, e.g. SQA Highers or GCE A Levels, where relevant school leaving qualifications exist. For those without standard entry qualifications, consideration is given to experience gained as well as professional qualifications and other forms of learning that could provide evidence of ability to benefit from a particular course.

The successful completion of approved access courses (such as those offered by Dundee College in association with the universities of Abertay, Dundee and St Andrews) provides significant evidence of ability to benefit from study at Abertay.

For further advice on minimum qualifications please use our Ask a Question section. If you are currently at college, please also refer to our Coming from college page.

Course content

Year 1
Module Code
Module Title
Core/Option
Semester
Credits
 
AG0730A
Dynamic Communications
Core
Semester 1 through 2
30
AG0740A
Elementary Animation
Core
Semester 1
15
AG0720A
Introduction to Audio
Core
Semester 1 through 2
30
AG0712A
Observation and Illustration
Core
Semester 2
15
AG0710A
Visual Literacy
Core
Semester 1 through 2
30
 


Year 2
Module Code
Module Title
Core/Option
Semester
Credits
 
AG0814A
3D Illustration
Core
Semester 1
15
AG0860A
Digital Media Context
Core
Semester 1
15
AG0830A
Entertainment Design
Core
Semester 1 through 2
30
AG0812A
Information Design
Core
Semester 2
15
SO0832A
Popular Film Genres
Core
Semester 2
15
AG0850A
Time Based Narrative
Core
Semester 2
15
AG0813A
Typography
Core
Semester 1
15
 


Year 3
Module Code
Module Title
Core/Option
Semester
Credits
 
AG0930A
Communication & Interaction
Core
Semester 1 through 2
30
AG0962A
Digital Media Practice
Core
Semester 2
15
AG0911A
Kinetic Illustration
Core
Semester 1
15
AG0980A
Personal Project
Core
Semester 1 through 2
30
SO0930A
Propaganda, PR and Misinformation
Core
Semester 2
15
AG0951A
Screenwriting for Digital Media
Core
Semester 1
15
 


Year 4
Module Code
Module Title
Core/Option
Semester
Credits
 
AG1086A
Concept Development
Core
Semester 1
15
AG1084A
Honours Project
Core
Semester 2
30
AG1085A
Pre-Production
Core
Semester 1
15
AG1064A
Professional Practice
Core
Semester 1 through 2
30
AG1087A
Research Methods and Dissertation
Core
Semester 1 through 2
30
 


Information on course structures and modules is drawn from 2011/2 data and may be subject to change without prior notification. Students who are registering with us will be provided with the up to date information on their course structure in order to allow them to register on the appropriate modules

More info

What our students say
"Drawing and sketchbooks are where I work out, invent and communicate my ideas."
Amy

"I enjoy the challenge of creating new ways of visualising for new media."
Mari

"The opportunity to work on live projects has given me invaluable experience."
Jon

Your future
Job opportunities for media designers include online and offline interactive design for production industries like TV/radio broadcasting, newspapers and publishing, entertainment, gaming and telecommunications.

Digital media is spreading to include almost every facet of modern life, so employment opportunities are increasing constantly. Typical job titles include Media Designer, Web/Multimedia Designer, Video/Audio Producer, Post-production Designer, Art Director, Creative Director, New Media Project Manager.

Fees & Scholarships

Fee Category September 2012 Fees
Scholarships & Bursaries
Scottish and other EU students

The 2012 fee will be announced
in March 2012, the 2011 fee was £1820.

Apply to the Student Awards Agency
for Scotland (SAAS) to have your
tuition fees paid by the Scottish
Government.

Other forms of support
English, Welsh and Northern Irish
students

£7000 per year (max. amount payable
is £21,000 for either a 3 or 4 year degree).

You can apply for financial assistance,
including a loan to cover tuition fees from
the Student Loan Company.

Bursaries & Scholarships
Overseas (non EU) students

£9975 per year.

Fees may be subject to annual increase.

Overseas Scholarships

Fees shown are payable annually, and may be subject to increase each year.


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