Tourism Management

Module Code : TO1005A
Module Title  : Heritage Tourism

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 2     Academic Session : 2011/2
Last Updated : 02/09/11 By

Pre-requisites :  
Co-requisites :  
Replaced Modules : TO434A 
Prohibited Combinations :  


Module Tutor : Pat Sedakat (P511013)

Brief Description
This module will look at Heritage Visitor Attractions - the way they operate and manage visitors.

Aim
The aim of this Module is to provide the student with an understanding of the principal theories, concepts, and principles, together with the key issues in the operations management of cultural and natural heritage visitor attractions.

Learning Outcomes
By the end of this module the student should be able to :
1. An appreciation on the professional level of the risk management model approach to heritage attractions management.
2. Utilising the skills and practices associated with this area, critically analyse issues in the application of visitor and resource management techniques at heritage sites.
3. A detailed understanding of current conceptual and theoretical issues relating to heritage tourism.

Indicative Content

1. Service Delivery
Introduction to Service Operations Management; The HVA Service Delivery System; Risk Management Model of HVA Management; The Commodification Process and the Risk Trade-Off.
2. Management
Approaches to Carrying Capacity Estimation and Management; Monitoring and Management Information Systems; Capacity Management; Demand Management and Yield Management; Access Management.
3. Visitors
Visitor Activity Monitoring and Resource Inventory Assessment; Influencing Visitor Location; Influencing Visitor Behaviour and Interpretive Provision.
4. HRM
Human resource management issues germane to heritage attractions, including voluntarism.
5. Conceptual Issues
Authenticity, ownership of heritage, the heritage industry etc.

Statement on Teaching, Learning and Assessment
Teaching: Teaching is undertaken by lecture, followed by group work or seminars as required. Students will be asked to participate in a number of simulations and case studies of aspects of heritage management. There will be a visiting speaker, and it is proposed to undertake a field trip to a heritage attraction. (Last year’s group visited Beamish open air museum.) Part of the module is in the form of active learning, in which the students will be expected to undertake private study. Tutorials These are employed to enable discussions within small groups of students. The discussion agenda is consistent for all groups and is strongly linked to lecture material, thereby reinforcing and extending knowledge gained through lectures. Problem-solving sessions often take the form of case study exercises and small group discussion, the case study materials being made available well in advance. Students are expected to prepare for tutorials utilising the materials or reading list supplied. Assessment There are two assessments. The first takes the form of a written assignment and is usually based upon a case study of the student’s own choosing. Tutorial assistance will be available in the course of the module. The second is an end of course exam, with questions related to heritage management issues.

Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 63 hours
Independent : 63 hours

Assessment

Case Study 1 3500
Weighting             : 50%
Workload              : 40 hrs
Issue Week          : 20
Submission Week : 35
Return Week        : 38
Associated Learning Outcomes :
Assessment Tutor : Pat Sedakat (P511013)

2 Examination 2 2 hours
Weighting             : 50%
Workload              : 23 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : Pat Sedakat (P511013)

 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Howard, Peter 2003 Heritage: Management, Interpretation and Identity Continuum International Publishing Group
Leask, A & Yeoman, L. (eds) 1999 Heritage Visitor Attractions: An Operations Management Perspective London: Cassell
Current Journal of Heritage Studio Hold at St.Andrews Library

Specialist Resources
PowerPoint Facilities

Teachability Issues for this module are :
Oral,Visual,Reading,Writing

Key Transferable Skills for this module are :
Communication,Problem Solving,Research

Module Code : MT1017A
Module Title  : Strategic Human Resource Management

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 1     Academic Session : 2011/2
Last Updated : 22/09/11 By

Pre-requisites : Understanding of the role of HR and the HR function 
Co-requisites : None 
Replaced Modules : None 
Prohibited Combinations : None 


Module Tutor : John McKinlay (J510552)

Brief Description
This module builds on earlier studies in HRM by considering in more detail the strategic aspect of HRM and how the subject relates to other management functions in the delivery of organisational objectives. In addition, the module considers aspects of HRM within the context of organisations' globalised operations.

Aim
The aim of this Module is to provide the student with: a theoretical, practical and comparative framework for understanding the nature of strategic human resource management.

Learning Outcomes
By the end of this module the student should be able to :
1. analyse the links between business strategy and HRM; E
2. analyse the strategic role of HRM in organisations and the functions involved in achieving that role; E
3. evaluate the appropriateness of HR strategies and policies in relation to corporate objectives. E

Indicative Content

1. Theoretical approaches to the Study of HRM
Problems and controversies. An integrative and international perspective.
2. Business Strategy and Strategic Decision-Making
Strategic implementation and HRM. The relationship between managing people and other key business functions.
3. Employee Resourcing
Strategic aspects of resourcing an organisation; Human Resource Planning; strategic approaches to recruitment and selection. Selection methods and techniques.
4. Strategies for Human Resource Development
Performance appraisal and performance management. Models and approaches to employee development. The national and international context. Management development: approaches and methods.
5. Strategic Reward Systems
Reward systems: financial and non-financial elements; strategic approaches to reward management.
6. Employee Relations
Strategic aspects of employee relations; trade unions and collective bargaining; employee voice; industrial action and the settlement of industrial disputes.

Statement on Teaching, Learning and Assessment
Through the medium of tutorial and lecture content students will be encouraged to become self-reflective learners. Students will be required to provide a critical evaluation of the learning they have experienced during lectures and tutorials. In the latter setting case study analysis and critical review of journal articles in the subject area will be the focus of tutorial activities.

Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 30 hours
Independent : 96 hours

Assessment

Examination 1 2 hours
Weighting             : 100%
Workload              : 30 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : John McKinlay (J510552)


 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Beardwell, J., Claydon, T., 2010 HRM, 6th ed Harlow: Prentice Hall/Financial Times
Leopold, J., Harris, L., 2009 The Strategic Managing of Human Resources, 2nd ed London: Financial Times Press
Marchington, M., and Wilkinson, A., 2008 Human Resource Management at Work, 4th ed London: CIPD

Specialist Resources


Teachability Issues for this module are :
Oral,Reading,Writing

Key Transferable Skills for this module are :
Communication,Problem Solving,Planning,Interpersonal

Module Code : MK1002A
Module Title  : Strategic Marketing

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 1     Academic Session : 2011/2
Last Updated : 22/09/11 By

Pre-requisites : MK0901A Marketing Planning, Organisation and Control 
Co-requisites : None 
Replaced Modules :  
Prohibited Combinations : None 


Module Tutor : ILIAS KAPARELIOTIS (I515280)

Brief Description
This module provides a detailed and critical examination of the nature, process, analysis, decisions and issues involved in the development and implementation of strategic marketing in the contemporary organization.

Aim
The aim of this Module is to provide the student with: a detailed, comprehensive and critical understanding of the nature and complexity of strategic marketing, and the ability to apply relevant knowledge to the analysis and solution of problems in strategic marketing.

Learning Outcomes
By the end of this module the student should be able to :
1. discuss the nature of strategy and strategic decisions and examine the process and contribution of strategic marketing planning to the development of business strategy; E
2. critically examine the nature, scope, techniques and contribution of analysis to strategic marketing; E
3. critically examine the range, nature and complexity of decisions involved in strategic marketing, and associated issues and problems relating to selection and implementation of the strategic marketing plan; E
4. apply relevant knowledge and understanding to the analysis and creative solution of problems in strategic marketing, and be able to communicate this through the medium of a management report; C

Indicative Content

1. Overview of Strategy and Strategic Marketing Planning
Nature of strategy and strategic decisions. Contribution of strategic marketing to business strategy development. Nature and stages of the strategic marketing planning process.
2. Analysis for Strategic Marketing
Nature, scope and contribution of analysis to strategic marketing. Nature and role of the mission statement and the marketing audit. Environmental, competitor and customer analysis. Market segmentation and target market selection. Nature and application of the SWOT and PEST analytical models.
3. Decision Making in Strategic Marketing
Influences, issues and decisions involved in developing the strategic marketing mix with reference to product, price, promotion and distribution.
4. Selection and Implementation of Strategic Marketing Plans
Criteria for, and problems involved in, selecting strategic marketing options. The impact of other functional strategies and issues in the implementation of strategic marketing plans. The nature and contribution of internal marketing to such implementation.

Statement on Teaching, Learning and Assessment
Teaching and learning: The module is delivered through a programme of lectures and tutorials. Lectures provide a structured and detailed insight into the key aspects of the module content. The lecture slides are made available to the student on WebCT. Tutorials are based on an analysis and discussion of a series of complex strategic marketing case studies, each case study being examined over two tutorials. These are issued in advance for analysis and consideration by the student. Case study work in class involves small group work, student presentations and open interactive discussion. The purpose of the tutorials is to seek to apply knowledge gained from lectures and guided reading so as to provide analysis of, and solutions to, strategic marketing problems. Both lectures and tutorials are supported by detailed, guided reading. This approach ensures that students will be engaged in enquiry and project- based work, individually and in groups, for at least 60% of their contact time, and that the enquiry process will increasingly drive their independent access to the information with which they work.

Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 50 hours
Independent : 76 hours

Assessment

Examination 1 2 hours
Weighting             : 100%
Workload              : 50 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : William Barlow (W510682)


 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Peter, P et al 2010 Marketing Management McGraw Hill
Marshall, G et al 2010 Essentials of Marketing Management McGraw Hill
Hartline 2011 Marketing Management Strategies International South-Western

Specialist Resources


Teachability Issues for this module are :
Oral,Visual,Reading,Writing

Key Transferable Skills for this module are :
Communication,Team Work,Problem Solving

Module Code : EC1013A
Module Title  : The Global Economy

Principal Domain : Dundee Business School
Principal Division : Accounting, Finance and Economics      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 1     Academic Session : 2011/2
Last Updated : 02/09/11 By

Pre-requisites :  
Co-requisites :  
Replaced Modules :  
Prohibited Combinations :  


Module Tutor : Mervyn Rolfe (M510305)

Brief Description
This module will introduce students to developments in the global economy since 1945. The module will explore the evolving structure of the global economy and its economic underpinnings. The module will focus on developments in the European Union, Japan, NAFTA and emerging markets, q.v., ASEAN, 'BRICS' economies.

Aim
The aim of this Module is to provide the student with: an understanding of the evolving contours of the world economy and the principal drivers of economic growth and trade integration.

Learning Outcomes
By the end of this module the student should be able to :
1. understand the evolving nature of the global economy;
2. critically evaluate some of the challenges associated with the process of globalisation and the emergence of China;
3. analyse the main drivers of economic growth and trade integration.

Indicative Content

1. The Global Economy in Historical Perspective
.
2. An Introduction to Economic Growth Theory

3. Rebuilding the International Economy: Bretton Woods, GATT

4. European Catch-up: The Golden Years (1950 - 1973)

5. Japan's Economic Miracle

6. Oil shocks, Stagflation, de-Industrialisation

7. From 'Old' economies to 'new' powerhouses?

8. ASEAN: Thailand, Malaysia, Indonesia, Philippines, Singapore

9. Enter the Dragon: China's Open Door Policy

10. Current issues: Soverign debt, trade imbalances


Statement on Teaching, Learning and Assessment


Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 50 hours
Independent : 76 hours

Assessment

Coursework 1 Essay - 2000 words (LC)
Weighting             : 50%
Workload              : 25 hrs
Issue Week          : 2
Submission Week : 17
Return Week        : 21
Associated Learning Outcomes :
Assessment Tutor : Mervyn Rolfe (M510305)

2 Examination 2 2 hours - Unseen
Weighting             : 50%
Workload              : 25 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : Mervyn Rolfe (M510305)

 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Maddison, A., 2001 The World Economy: A millenium Perspective OECD Development Centre:Paris Little, Brown and Company
Sawyer, W.C. v Sprinkle R.L. 2006 International Economics 2nd edition, Pearson Prentice Hall
Wolf, M. 2005 Why Globalisation Works:The case for the Global Market Economy Yale University Press

Specialist Resources


Teachability Issues for this module are :
Oral,Visual,Symbolic,Diagrammatic,Reading,Writing

Key Transferable Skills for this module are :
Problem Solving,Research

Module Code : TO1001A
Module Title  : Undergraduate Dissertation

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 30
Status : Draft
Semester : Semester 1 through 2     Academic Session : 2011/2
Last Updated : 02/09/11 By

Pre-requisites :  
Co-requisites :  
Replaced Modules :  
Prohibited Combinations :  


Module Tutor : Neil McGregor (N510624)

Brief Description
This is a 30 credit module, running in both semesters, and comprises the Honours Year dissertation.

Aim
The aim of this module is enable the student to execute a defined project of research, integrating the principle features of the discipline, and giving the opportunity to exercise personal autonomy and initiative.

Learning Outcomes
By the end of this module the student should be able to :
1. Critically review and analyse the literature surrounding the topic on a professional level.
2. Employ a critical understanding of the principal theories and concepts to identify a problem or aspect worthy of detailed investigation.
3. Make a formal presentation about a specialised topic to an informed audience.
4. Design a research strategy, using a wide range of general and specialist skills, involving an appropriate quantitative and qualitative methodology.
5. Apply appropriate methods to analyse the data and information collected. Construct and test a viable hypothesis based upon the investigations.
6. Using detailed knowledge at the forefront of the discipline, develop the necessary theoretical underpinning to the hypothesis and the research methodology.

Indicative Content

1. Management of a Student Project
Approaches to topic selection and planning research. Relationship with tutor. Self management techniques.
2. Literature and Bibliographical Research
Practical experience of secondary research and appropriate databases.
3. On-line Data Retrieval
Practical experience of on-line databases.
4. Personal Primary Research
Personal fieldwork in connection with their research topic.
5. Presentation of Research Topic and Progress
Presentations at student led seminars.

Statement on Teaching, Learning and Assessment
As this is a dissertation module, virtually the whole of this module is in the form of active learning, and the students will be expected to undertake most of the work themselves, organising their time as appropriate. However, the module is highly structured. For about the first six weeks, there will be a number of lectures relating to research technique, data analysis, and dissertation structure and organisation, centring on the formulation of a research proposal and question. This will lead to the unit one assessment, in which the student will be required to give a presentation of their proposal to the rest of the group. Students must obtain ethical approval for their research proposal, and advice and assistance will be given in connection with this. Students will be expected to familiarise themselves with the guides and suggested structures that will be made available. For the rest of the First Semester, and the whole of the Second, the student will be assigned a tutor. Students may see their tutor at any time, but a minimum of three sessions must be undertaken, usually in connection with the following:- (i) Discussion of the research programme. (ii) Approval of the research field arrangements. (iii) Discussion of the First Draft.

Teaching and Learning Workloads :

Total : 300 hours
Lecture : 6 hours
Tutorial/Seminar : 12 hours
Assessment : 282 hours

Assessment

Presentation 1 Topic Presentation
Weighting             : 20%
Workload              : 6 hrs
Issue Week          : 1
Submission Week : 4
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : Neil McGregor (N510624)

2 Dissertation 2 Dissertation (LC)
Weighting             : 80%
Workload              : 276 hrs
Issue Week          : 1
Submission Week : 35
Return Week        : 39
Associated Learning Outcomes :
Assessment Tutor : Neil McGregor (N510624)

 
 
 


Additional Assessment Information
The members of staff in the assessment column for the dissertation will lead and co-ordinate the assessment, other members of the tourism team also being employed.

Additional Tutors :
Neil McGregor (N510624)
Pat Sedakat (P511013)

Supportive Reading




Specialist Resources


Teachability Issues for this module are :
Oral,Aural,Reading,Writing

Key Transferable Skills for this module are :
Communication,Problem Solving,Research,Self Evaluation,Planning,Professionalism

Module Code : MT1024A
Module Title  : Managing Across Cultures

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 2     Academic Session : 2011/2
Last Updated : 03/05/11 By

Pre-requisites :  
Co-requisites :  
Replaced Modules :  
Prohibited Combinations :  


Module Tutor : Mohamed Branine (M511116)

Brief Description
In this module students will be introduced to thinking on affects of globalisation and culture on management practice and how national cultures shape the processes of employee development and organisational performance.

Aim
The aim of this Module is to provide the student with an understanding of the different approaches to managing resources in different cultural settings and of the practical challenges of cross- cultural management in a global context.

Learning Outcomes
By the end of this module the student should be able to :
1. analyse critically the relationship between national culture, organisational behaviour and management practice;
2. understand and appreciate the different approaches to managing resources in different socio-economic and cutlural contexts;
3. evaluate critically the effects of globalisation/internationalisation of business and politics on local management, national resources and cultural values;
4. analyse the recent trends and developments in cross-cultural management and to assess their effects on international trade and business.

Indicative Content

1. Introduction: The theoretical background
The meaning, perceptions and models of culture and cultural differences in organisation theory and management studies. Convergence and divergence theories of cross-cultural management and the 'culture- free' versus 'culture-specific' management debate.
2. Managing in the Anglo-Saxon countries
Analysing the Anglo-saxon approach to management; Managing in USA,Cananda, Ireland and the UK.
3. Managing in the European Union Member States
Analysing the Francophone, the Germanic and other European models of management. The impact of the EU integration and expansion on employment and labour markets. Managing in France and Germany.
4. Managing in South East Asia
Effects of Confucianism, Communism and economic dynamism on management and organisation in South East Asia countries; Managing in China, Japan and South Korea.
5. Managing in Less Developed Countries
From colonialism to dependency: the impact of international trade, transfer of knowledge and technology, ideologies and religious beliefs on management (mismanagement) and organisation in less developed countries. Managing in selected African and Middle-Eastern countries.
6. Contemporary issues of cross-cultural management
Global leadership: developing cross-cultural competencies; Strategic alliances and cross-cultural communication and learning; Cross-cultural ethics; International immigration of labour; The role of the Internet in managing across cultures.

Statement on Teaching, Learning and Assessment


Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 30 hours
Independent : 96 hours

Assessment

Coursework 1 group presentation
Weighting             : 20%
Workload              : 5 hrs
Issue Week          : 1
Submission Week : 8
Return Week        : 12
Associated Learning Outcomes :
Assessment Tutor : Mohamed Branine (M511116)

2 Examination 2 2 hours
Weighting             : 80%
Workload              : 25 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : Mohamed Branine (M511116)

 
 
 


Additional Assessment Information
Presentation - submission week: weekly

Additional Tutors :

Supportive Reading
Deresky, H., 2008 International Management: Managing Across Borders and Cultures, 6th ed Pearson Prentice Hall:London
Branine, M. 2011 Managing Across Cultures Sage Publications: London
Warner, M. and Joynt, P. 2007 (eds.) Managing across cultures: Issues and Perspectives; 3rd Edition, Thomson Learning

Specialist Resources


Teachability Issues for this module are :
Oral,Reading,Writing

Key Transferable Skills for this module are :
Communication,Team Work,Problem Solving,Research

Module Code : MK1001A
Module Title  : Managing the International Marketing Mix

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 2     Academic Session : 2011/2
Last Updated : 22/09/11 By

Pre-requisites : MK0901A Marketing Planning, Organisation and Control 
Co-requisites : None 
Replaced Modules :  
Prohibited Combinations : None 


Module Tutor : ILIAS KAPARELIOTIS (I515280)

Brief Description
The module examines the strategic management of the international marketing mix within the context of a complex and dynamic global environment.

Aim
The aim of this Module is to provide the student with: a comprehensive, detailed and critical understanding of the relevant concepts, models, theories, influences, decisions and problems involved in the strategic management of the international marketing mix, and the ability to apply this knowledge to the analysis and solution of strategic international marketing problems

Learning Outcomes
By the end of this module the student should be able to :
1. critically examine concepts, models and theories relevant to the strategic management of the international marketing mix; E
2. analyse the influences on, and the decisions involved in, the strategic management of the major elements of the international marketing mix; E
3. apply relevant knowledge and understanding to the analysis and creative solution of problems in the strategic management of the international marketing mix; E

Indicative Content

1. International Marketing Planning & the Market Entry Decision
Nature, functions, philosophy and complexity of international marketing planning. The international marketing planning process. Screening and selection of international markets. Nature of and influences on the market entry decision.
2. Managing the International Product Portfolio
The major influences, decisions and problems involved in the strategic management of the international product portfolio, including the concept of the product-market portfolio, analysis of branding, and new product development. The standardisation/adaptation debate and the issue of the locus of decision making—centralised v decentralised. Keegan’s model of the strategic alternatives for geographical expansion.
3. Managing International Pricing
The major influences, decisions and problems involved in the strategic management of international pricing, including analysis of Keegan’s model of pricing strategy alternatives, pricing techniques, transfer pricing and countertrade.
4. Managing International Advertising
The major influences, decisions and problems involved in the strategic management of international advertising, including the development of the international promotional programme, analysis of campaign planning, advertising agency selection and the standardisation/adaptation debate.
5. Organisation for Managing International Marketing
An evaluation of the organisational alternatives for international marketing, including exporting, licencing, joint ventures and FDI. Organisational structure and international marketing. The centralisation and standardisation issues in managing the international marketing mix.

Statement on Teaching, Learning and Assessment
Teaching and learning: The module is delivered through a programme of lectures and tutorials. Lectures provide a structured and detailed insight into the key aspects of the module content. The lecture slides are made available to the student on WebCT. Tutorials are based on an examination of international marketing scenarios and case studies, and seek to apply the knowledge gained from lectures and guided reading so as to provide analysis of, and solutions to, international marketing problems. The tutorials involve small group work and open interactive discussion. Case studies are issued in advance for analysis and consideration by the student. Both lectures and tutorials are supported by detailed, guided reading. This approach ensures that students will be engaged in enquiry and project-based work, individually and in groups, for at least 60% of their contact time, and that the enquiry process will increasingly drive their independent access to the information with which they work. Assessment: The module is assessed by a single unit of assessment---an end of module examination. The examination is of two hours duration and is structured into two sections---A and B. Each section contains three questions with the student required to answer one question from each section. Questions in section A are weighted at 60% and those in section B at 40%. Section A questions take the form of international marketing scenarios, with the student required to employ a management report format in answering the question. Section B questions are of the essay type. The examination assesses achievement of all the module learning outcomes.

Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Assessment : 50 hours
Independent : 76 hours

Assessment

Examination 1 2 hours
Weighting             : 100%
Workload              : 50 hrs
Issue Week          : EP
Submission Week : EP
Return Week        : EP
Associated Learning Outcomes :
Assessment Tutor : ILIAS KAPARELIOTIS (I515280)


 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Browaeys et al 2011 Understanding cross cultural management Prentice Hall
Brimm, L., 2010 Global cosmopolitans Palgrave MacMillan
Albaum et al 2011 International marketing Prentice Hall

Specialist Resources


Teachability Issues for this module are :
Oral,Visual,Reading,Writing

Key Transferable Skills for this module are :
Communication,Team Work,Problem Solving

Module Code : FL1012A
Module Title  : Professional Spanish Skills - Sustainability

Principal Domain : Dundee Business School
Principal Division : Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 2     Academic Session : 2011/2
Last Updated : 13/05/11 By

Pre-requisites : FL1011A or equivalent level of competence in Spanish language as determined by tutor 
Co-requisites :  
Replaced Modules :  
Prohibited Combinations :  


Module Tutor : Ines Carradice (I510891)

Brief Description
This is a module that requires a higher intermediate knowledge of the Spanish language and builds on students' existing knowledge of the Spanish business environment and explores current issues related to the building of a sustainable future for Spain in line with international trends and with a paticular interest in the relationship with the Hispanic world. Language work aims to enable students to develop higher language skills including professional writing skills translation and liaison interpreting to be used in vocational and professional roles.

Aim
To enable students to achieve a high level of communicative competence through advanced language work in contexts related to sustainability and interaction with the Spanish speaking world.

Learning Outcomes
By the end of this module the student should be able to :
1. display communicative effectiveness, orally and in writing in dealing with issues related to sustainability in the Hispanic world, including interpreting between English and Spanish.
2. understand, process, summarise, present and evaluate specialised information from Hispanic documentation and broadcasts with a view to represent their significance to an English speaking audience.
3. demonstrate a complex understanding of the language system of the Spanish language and an ability to use it effectively in the above contexts.

Indicative Content

1. Topic 1
Sustainability issues affecting Spain
2. Topic 2
Issues related to the developing Hispanic nations
3. Topic 3
Globalisation and the sustainability debate
4. Topic 4
The banking system and green banking
5. Topic 5
Spanish Financial markets and the finance of sustainable projects
6. Topic 6
Individual project: research into issues related to the sustainability debate presented in the form of an article to be discussed in the media interview

Statement on Teaching, Learning and Assessment
The module will be taught in an interactive student centred way and will require active participation and preparation of materials in advance of the classes. Activities will include summaries, discussion papers, articles, role- plays and debates. Part of the interactive work will be done using the Sanako Digital lab housed in the library and students will be recorded using the recording facilities of the video conferencing suite. Self-and peer evaluation will form part of the reflective learning process and error analysis will be central to the language and translation tasks where a range of topics will be covered.

Teaching and Learning Workloads :

Total : 150 hours
Tutorial/Seminar : 50 hours
Assessment : 40 hours
Independent : 60 hours

Assessment

Practical 1 Interview 25 min
Weighting             : 40%
Workload              : 20 hrs
Issue Week          : 21
Submission Week : 28
Return Week        : 31
Associated Learning Outcomes : 1,3
Assessment Tutor : Ines Carradice (I510891)

2 Practical 2 2 hours
Weighting             : 60%
Workload              : 20 hrs
Issue Week          : 29
Submission Week : 29
Return Week        : 35
Associated Learning Outcomes : 2,3
Assessment Tutor : Ines Carradice (I510891)

 
 
 


Additional Assessment Information
Unit 1 interview: The first part will be a role-play where the student will act as a specialist in a subject of their choice, interviewed by the media because of a recent published article. The article will be submitted in advance of the interview and this will be graded with a weight of 50% of the unit grade. There will be a second part where the student will be expected to do an interpreting task between Spanish and English speakers. Unit 2 will be done in the digital lab with a written electronic submission and will include listening and reading comprehension tasks interpreting media material from Spanish into English and a grammar and translation section.

Additional Tutors :
Laura Ballester (L510931)

Supportive Reading
Butt, J. and Benjamin, C. A New Reference Grammar of Modern Spanish. Any Edition Hodder Education
Francisca Castro (2000) Uso de la gramática española - Avanzado, Edelsa
Online Media Publications and Broadcasts

Specialist Resources
SANAKO Digital Lab software

Teachability Issues for this module are :
Oral,Visual,Aural,Reading,Writing,Professional

Key Transferable Skills for this module are :
Communication,Problem Solving,Research,Self Evaluation,Interpersonal,Professionalism

Module Code : MT1029A
Module Title  : SME Management

Principal Domain : Dundee Business School
Principal Division : International Business and Management      Weighting : 100%

Level : 10
SCQF Credits : 15
Status : Draft
Semester : Semester 2     Academic Session : 2011/2
Last Updated : 27/09/11 By

Pre-requisites :  
Co-requisites :  
Replaced Modules :  
Prohibited Combinations :  


Module Tutor : Shona Grogan (S510968)

Brief Description
This module examines the particular issues faced by managers of SMEs and critical success factors in the survival and growth of a recently established small ventures.

Aim
The aim of this Module is to provide the student with: a detailed understanding of issues in the management of SMEs, and of approaches to applying general management principles and approaches in a small-business context.

Learning Outcomes
By the end of this module the student should be able to :
1. Apply an advanced understanding of issues and challenges particular to managing small businesses to particular cases and circumstances;
2. Evaluate the position and prospects of an operating SME;
3. Recommend implementations of management decisions in a small-business context.

Indicative Content

1. The SME sector
Characteristics of SMEs and their founders. The Scottish experience of enterprise support and development. Lifecycle patterns in SMEs.
2. Operating an SME
Key issues facing the small business manager. Critical factors in success and failure of SMEs after start-up. Developing organisations structures and roles. Implementing processes and procedures in context. Managing human resources in SMEs: recruitment, pay and reward.
3. SME growth and development
Business growth and development strategies for SMEs. Developing strategy and business objectives. Expanding operations: approaches and strategies. Staff and organisational development. Financing operations and growth.

Statement on Teaching, Learning and Assessment
Active learning will be facilitated via the use of live case studies involving the introduction of small business speakers, each of whom will have built up a small business. Students will then be asked to work together on a case-based assessment, designed to create an environment characterised by learner autonomy, empowerment, the development of higher order thinking skills and cooperative group activities, such as team presentations. The use of relevant case-based material will be utilised in order to generate student engagement and enthusiasm. Student cooperation and interaction will play an important role in the learning process. Teaching, learning and assessment practices will reflect an emphasis on discourse between learners and tutor(s), guided discovery learning and learning as an essentially social process. Attention to student needs, backgrounds and levels of experience and the creation of a challenging yet supportive climate for learning is a key feature of the module.

Teaching and Learning Workloads :

Total : 150 hours
Lecture : 12 hours
Tutorial/Seminar : 12 hours
Unsupervised Practical Activities : 6 hours
Assessment : 50 hours
Independent : 70 hours

Assessment

Groupwork 1 Managem Rep-3000 wd (LC)
Weighting             : 60%
Workload              : 30 hrs
Issue Week          : 18
Submission Week : 35
Return Week        : 39
Associated Learning Outcomes :
Assessment Tutor : Shona Grogan (S510968)

2 Groupwork 2 Presentation
Weighting             : 40%
Workload              : 20 hrs
Issue Week          : 18
Submission Week : 35
Return Week        : 37
Associated Learning Outcomes :
Assessment Tutor : Shona Grogan (S510968)

 
 
 


Additional Assessment Information


Additional Tutors :

Supportive Reading
Burns, P., 2001 Entrepreneurship and small business Palgrave
Carter, S., and Jones Evans 2000 Enterprise and small business FT Prentice Hall
Longenecker, J. G., Moore, C. W., and Petty, J. W., 2000 Small business management - an entrepreneurial emphasis South Western College Publishing

Specialist Resources


Teachability Issues for this module are :
Oral,Reading,Writing,Collaboration

Key Transferable Skills for this module are :
Communication,Team Work,Problem Solving,Self Evaluation,Interpersonal,Professionalism