Marketing & Business

Intro

How to Apply
Why choose this course?

• Combines specialist marketing knowledge and practice with the study of business
• Opportunity to work on live business and marketing projects
• Engagement with industry through guest speakers, projects and industry visits
• Career opportunities in the service and marketing sectors and business in general

This exciting course is contemporary and designed to develop marketing graduates with a keen eye for innovation and business opportunities.  The course offers a great opportunity to study areas of marketing specific to the marketing function in organisations, for instance sales management, as well as contemporary techniques in marketing practice such as direct and database marketing, consumer profiling and electronic marketing.  direct contact with practitioners and industry is central to the course team's philosophy.

What you study

The emphasis in years one and two is on the development of knowledge and understanding of core principles and concepts of marketing, and the development of fundamental understanding of its business context and relevance.  In year three, you will focus more specifically on management challenges in marketing and in other business areas, and in year four on issues directly related to aspects of the management of marketing strategy, and activity in complex organisations in the context of global competition. 

In year four, you will also undertake a course of study that reflects your particular interests and strengths by selecting a set of additional options drawn from the areas representing management roles and functions, including human and information resources management, corporate strategy, law, services management.  You will develop your specialist knowledge and understanding of marketing in a marketing research project. 

Our marketing experts bring their direct industry experience, from consultancy and research, to the class room and are known for their innovation in teaching and learning.

How you learn
Throughout the course the practical nature of tutorials and assessments is emphasised, and students clearly enjoy the University’s exciting teaching and learning facilities.  Learning takes place in a supportive environment.

In years one and two, lectures will help you develop your knowledge of the various subjects you take and your understanding of how they work in the real world of business.  In years three and four you will have more opportunity to direct your own studies, developing your own interests within subject areas, and you will develop the skills of independent research and problem solving needed to deal with a whole range of issues facing today’s managers.

How you are assessed
A variety of assessment methods are used on this course.  Coursework tasks are at first individual, with group assessments being used in some modules in the third and final years.  In addition, you will be asked to undertake class tests, problem-solving exercises, case studies, reports and presentations.  The Honours level marketing research project will give you a further opportunity to develop your critical, analytical and research skills.

Entry routes

Higher BBC; A Level DDD; ILC (H) BBC; UCAS Tariff 168-180 points*
*See UCAS Tariff Guidance below
Essential subjects: literate subject (eg English)

Advanced entry (Year 2)
Advanced Higher BBC (including B in Business Management); A Level BBC (including Economics or Business Studies)

UCAS Tariff Guidance
Although there is no limit to the number of points that you can accumulate, for entry to Abertay you must have qualifications at an appropriate level (SCQF 6/NQF 3); you cannot count the same or similar qualifications twice; Standard Grades, Intermediate 2s, GCSEs and key/core skills cannot be counted; and D grades at SQA Higher and Advanced Higher are not counted.

Applicants who have taken either SQA Highers or A Levels must offer at least three Highers or two A Levels for degree entry (or two Highers or one A Level for DipHE entry).  If you have studied a subject at two different levels, the most advanced will be taken into consideration; e.g. if you studied both Higher Biology and Advanced Higher Biology, then only the Advanced Higher will be counted.

Overseas/EU
All applicants are required to provide certified proof of competence in English Language and the University's minimum requirements are listed here

Mature
Applications from mature students are assessed on the same criteria used for school leavers, e.g. SQA Highers or GCE A Levels, where relevant school leaving qualifications exist. For those without standard entry qualifications, consideration is given to experience gained as well as professional qualifications and other forms of learning that could provide evidence of ability to benefit from a particular course.

The successful completion of approved access courses (such as those offered by Dundee College in association with the universities of Abertay, Dundee and St Andrews) provides significant evidence of ability to benefit from study at Abertay.

For further advice please use our Ask a Question section.

Course content

More info

What our students say
"We got to present in White Space, this felt like we were really pitching our ideas to a boardroom and we got feedback on our ideas from people who were not involved in the module."
Laura, UK

"The size of the institution allows for more face-to-face time with lecturers, which not only guarantees a great University experience but also provides a student with all the help they could possibly need."
Patrick, Germany

Your future
Graduates who have specialised in marketing at Abertay have gone on to successful careers in all areas of marketing which include Marketing Managers, Marketing Researchers and Service providers in a variety of organisations.  The blend of skills and knowledge and the practical engagement throughout the course prepares you for careers with key corporate players in the UK and abroad.

Fees & Scholarships

Fees shown are payable annually, and may be subject to increase each year.