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Students pitch new business ideas at Abertay University

21 April 2015

A new company which brings food enthusiasts together to share meals is working with Abertay University students to develop its marketing plan.

The Mealsharing Community will hear pitches from seven student teams this Tuesday (21 April). Each of the teams will give a short presentation to the company founders, outlining their research and ideas for online and offline marketing.

The applied project is part of the Customer Profiling and Relationship Building module, delivered each year to students studying Marketing & Business at Abertay.

Richard Byrne-Price from The Mealsharing Community said:

"We are delighted to be working with such an engaged group of students from Abertay University and are looking forward to hearing some great pitches. We have certainly been impressed to date.”

Dr Jason Turner from Abertay University’s Dundee Business School said:

“Working with a real company to develop a practical marketing plan is a great way for our students to apply everything they’ve learnt in the classroom.

“It’s critical to their prospects after graduation to be able to demonstrate not just what they know, but how experienced they are working in a real business environment.

“This year we’ve taken a new approach and let students work directly with a company that is preparing to launch, giving them the opportunity to influence business decisions at a very early stage in the development of The Mealsharing Community.

“The enthusiasm which the students bring to this challenge every year is a real joy to see and we’re looking forward to a great set of presentations.”

The Mealsharing Community is currently developing a free app which will allow people to share their food interests and find people to share meals with.

Unlike other companies working in this area, The Mealsharing Community is focused on building a community of like-minded meal sharers rather than encouraging people to create micro-businesses where they charge for meals.

The company plans to generate revenue from offering premium features within its smartphone app and by developing partnerships with restaurants.


For media enquiries, please contact Kirsty Cameron – T: 01382 308935 M: 07972172158 E:

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