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2014

deltaDNA launches academic licence with Abertay University

13 November 2014

deltaDNA logo

deltaDNA, the player relationship management platform, today announced the release of its free unlimited, non-commercial academic licence, with Abertay University the first to take advantage.

deltaDNA is the first specialist games industry analytics company to provide non-commercial licensing to universities and colleges.

As a result, students at Abertay University or any qualifying academic institution can now use the full high-performance big data platform and complete analytics and player relationship management toolset, to learn how to collect and evaluate the huge volumes of in-game event data generated by free-to-play games.

deltaDNA dashboard

With similar licensing agreements already in place with industry’s biggest game engines and technology platforms such as Unity, Unreal, PS4 and Xbox One, deltaDNA is the first specialist analytics company to provide an academic licence to Abertay, reflecting the central role that big data analytics now plays in modern game development.

As part of this relationship, deltaDNA will provide guest lecturing to help students master the skills required to analyse their games, segment their player behaviours, optimise game-balancing and utilise real-time player engagement techniques.

Chris Wright, Chief Technical Officer at deltaDNA, said: “We’re pleased to be able offer Abertay an academic licence as it provides students with a great opportunity to learn about the next generation of game analytics, and how they can place the needs of players at the heart of game design and game-balancing.

“These skills will give them a significant advantage in the workplace and will help them to create profitable games that players will enjoy.”

Professor Gregor White, Director of Academic Enterprise in Abertay University’s School of Arts, Media & Computer Games said: “The deltaDNA platform provides a new perspective to our courses. It provides us with an exciting opportunity to be the first to teach students about third generation analytics and it will enable us to take player engagement into consideration when assessing student projects.”

deltaDNA will be available to students on the following Abertay University undergraduate and postgraduate degree courses:

  • BSc (Hons) Computer Game Applications Development
  • BSc (Hons) Computer Games Technology
  • BA (Hons) Game Design & Production Management
  • MProf Games Development
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