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V&A Game Designer reaches 60,000 downloads

13 November 2014

V&A game launch - Strawberry Thief game

Strawberry Thief, the game created by the V&A’s first Game Designer in Residence, has reached 60,000 downloads within two weeks.

Sophia George researched the game during a six-month residency at the V&A in London, where she was inspired by the famous ‘Strawberry Thief’ furnishing fabric by William Morris, on display in the Britain 1500-1900 galleries.

She then returned to Abertay University, where she had previously studied, to develop the game with Erin Michno from game studio Quartic Llama, Neil Cullen from the Royal Scottish National Orchestra and Abertay students Ellen Brown and Cameron Moore.

V&A game launch 1

Sophia George said: “I’m amazed and delighted that Strawberry Thief has already been downloaded and played by tens of thousands of people all around the world.

“It’s particularly satisfying that a game with no high scores, no competitive elements and no way of losing has been embraced by such huge numbers of people.

“Games can be so much more than the aggressive or violent stereotypes that still persist, and inspired by this success I’m now working on several new projects that explore making art and literature into beautiful interactive games.”

Strawberry Thief was promoted by Apple in almost 100 countries around the world, and has been particularly popular in China, India, the Netherlands, Russia, Saudi Arabia, Turkey, Ukraine, the United Kingdom and the United States.

The game enables the user to sketch and colour the famous pattern by flying a bird – the strawberry thief itself – across their iPad screen.

As the player drags their finger across the screen, it leaves a trail for the bird to follow – and each section of the pattern it flies over then transforms from a pencil sketch to the coloured pattern.

Animations and music from the Royal Scottish National Orchestra gradually bring Morris’ pattern to life in an experience designed for players of all ages.

Strawberry Thief is available free from the App Store on iPad.


For media enquiries, please contact Chris Wilson (Communications Manager) – T: 01382 308522 M: 07837 250284 E:

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