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2013

V&A Game Designer back in Dundee for NEoN Festival

4 November 2013

V&A Digital Mash 4 - Sophia
Sophia George with examples of design heritage. (Copyright: Alan Richardson Pix-AR.co.uk)

V&A at Dundee is welcoming the V&A’s first ever Game Designer in Residence back to Dundee today (4 November) as part of the NEoN Digital Arts Festival.

Abertay University graduate Sophia George will lead the fourth V&A at Dundee Digital Mash event, a year after the first Digital Mash was launched as part of NEoN 2012.

Digital Mash is a series of crowdsourcing events, gathering innovative ideas from Dundee’s creative communities that will inform the digital plans for V&A at Dundee.

Sophia will lead an interactive session, asking how games and digital technology can help make the museum experience more playful and interactive, as well as sharing her experiences so far as the V&A’s first Game Designer in Residence.

V&A Digital Mash 4 - speakers
From left: Sarah Saunders, V&A at Dundee; Sophia George; Clare Brennan, Abertay University. (Copyright: Alan Richardson Pix-AR.co.uk)

Sophia George, V&A Game Designer in Residence, said: “I’m delighted to be heading back to Dundee to lead the latest V&A at Dundee Digital Mash event. I graduated from Abertay University and also formed my company in Dundee so it’s a thrill to be involved with the V&A at Dundee project.

“Museums are absolutely fascinating, inspirational places, but there is definitely a role for ideas from digital technology and games to change how art and design are displayed, experienced and enjoyed.

“I’m particularly looking forward to thinking about how technology can help bring the V&A at Dundee experience to life before someone even visits the beautiful Kengo Kuma building, and long after they have left the museum.”

The V&A Game Designer in Residence project is a partnership between V&A, V&A at Dundee and Abertay University.

Philip Long, Director of V&A at Dundee, said: “We are absolutely committed to ensuring that both our local community and international audiences can contribute to the development of V&A at Dundee at every level.

“Technology and digital media will play a key role in the way visitors interact with V&A at Dundee, and to have a designer of the calibre of Sophia George leading the discussion on how they would like to do that is invaluable.

“The digital expertise that exists in Dundee is outstanding, and the opportunity to harness that to help us tell the story of Scotland’s incredible design heritage and the innovation that underpins it is truly exciting.”

Clare Brennan, NEoN Festival curator and Abertay University lecturer, said: “Dundee has such a rich digital heritage and lively communities of artists, game developers and technologists, making each Digital Mash event really exciting and special.

“As Dundee looks towards a bright cultural future, and having already been shortlisted for UK City of Culture 2017, it’s wonderful that the V&A at Dundee team are working so closely with our creative communities to directly inform their digital ideas.”

NEoN Digital Arts Festival is in its fifth year and brings together the city’s art and digital technology communities – a unique interaction that is one of the strengths of Dundee’s City of Culture bid. NEoN is also Scotland’s only digital arts festival.

V&A at Dundee will be a proudly 21st century museum, challenging traditional museum ideas about interpreting and displaying design. Digital design and technology will be a key part of the distinctive V&A at Dundee approach.

Digital Mash participants will be asked how they would make museums more playful, sketching out ideas, prototypes and pitching ideas to the audience.

The event runs 7-9pm on Monday and the team are keen for people to join in remotely with the event’s Twitter hashtag #VAmash

For more information about NEoN, please visit the NEoN Digital Arts Festival website.

Engage on social media with NEoN:
Twitter – @weareneon #neon13
Facebook - northeastofnorth

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For media enquiries, please contact Chris Wilson (Communications Manager) – T: 01382 308522 M: 07837 250284 E: chris.wilson@abertay.ac.uk

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