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Profiles

Paul Brand - BSc Sports Coaching and Development, 2008
What does your current job involve?

My current role is the Senior Opposition Analyst at Manchester United Football Club. I am responsible overall for the opposition scouting and analysis for every match. This entails us, as a department, to collect information and data on the upcoming opposition and feed that back to the coaches, manager and players in comprehensive, yet manageable formats (e.g. written reports, graphics and video etc…).

What are your lasting impressions of Abertay and Dundee?

Abertay was absolutely crucial to me achieving a career in performance analysis. Until I undertook my degree I wasn't aware of the performance analysis industry within football. Not only did Abertay make me aware of the industry, my first opportunity to work in performance analysis came as a direct result of a relationship I made with one of my lecturers. The friends I met, some of whom are still my best friends, and the enjoyment of playing in the football team were all great parts of my time at Abertay.

How important was your Abertay degree in helping you to pursue your career?

Abertay was absolutely crucial to me achieving a career in performance analysis. Until I undertook my degree, I wasn't aware of the performance analysis industry within football. Not only did Abertay make me aware of the industry, my first opportunity to work in performance analysis came as a direct result of a relationship I made with one of my lecturers.


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