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About Abertay

2011

Visiting German students pitch ideas to Dundee Science Centre

Dundee Science Centre

A group of German students today pitched their business ideas to Dundee Science Centre, as part of an intensive marketing course at the University of Abertay Dundee.

Following their earlier visit to Dundee Science Centre on Friday 12th August the 34 students from Duale Hochschule Baden-Wurttemberg University, Karlsruhe, ‘pitched’ their findings today.

Six groups provided the Dundee Science Centre representatives with their recommendations on how the centre could make the customer experience even better.

Jason Turner, Lecturer in Marketing at Abertay University’s Dundee Business School, said: "The involvement of Dundee Science Centre brought the retail subject to life for the students. I cannot emphasise enough how enthusiastic and creative the students were on this project.

“Every group produced work of an excellent standard which gave careful consideration to the theme, with ideas realistic and able to increase customer visits and loyalty. The quality of their work was underlined by the Dundee Science Centre commenting that they would consider implementing some of the student’s ideas almost immediately.

“The students will definitely return to Karlsruhe talking about Dundee, Abertay University and the Dundee Science Centre.” 

Gemma Black, from Dundee Science Centre, added: "This was a fantastic project to be part of and we were all very impressed with the students enthusiasm and professionalism. A number of creative concepts were presented which we may now be looking to implement."

The students found working on a real company extremely rewarding and were able to put the theory learned both at their home institution and over the past week into practice.

Being given the opportunity to work with Dundee Science Centre was particularly interesting as it tested the students’ creative skills as well as their knowledge of branding, store layout, customer loyalty, planning and communications.

(Ends)

For media enquiries, please contact Chris Wilson (Communications Officer) – T: 01382 308522 M: 07837 250284 E: chris.wilson@abertay.ac.uk

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